Barca expand Allianz partnership into a 3-year global deal
August 5 – FC Barcelona and Allianz have renewed their partnership, which has been expanded into a global campaign and will run until 2024.
Football Marketing
Bitci adds LaLiga’s Alavés to blockchain roster with 30m fan token plan
August 5 – Turkish blockchain technology company Bitci.com have expanded their Fan Token base in Spain with a deal with LaLiga’s Deportivo Alavés that includes a three-year brand advertising package.
HotForex adds another year to PSG sponsorship
August 5 – HotForex has renewed its Official Partnership agreement with Paris Saint-Germain for a second season.
Italian football asks for two-year lifting of betting sponsorship ban
August 4 – The Italian Football Federation (FIGC) has called on national regulators to temporarily lift the betting sponsorship and advertising ban to allow clubs and the league an opportunity to recoup lost revenue.
Everton embrace cryptocurrency with planned $EFC Fan Token launch
August 4 – Premier League Everton have become the latest club to join the blockchain-based Fan Token platform on the Chiliz platform.
Man City renew medical partnership with UAE’s Healthpoint
August 3 – Manchester City has renewed its partnership with Healthpoint, a leading centre for sports-related injury, prevention and rehabilitation based in Abu Dhabi.
Court appoints mediator to sort out French TV rights chaos
August 1 – An independent mediator has been appointed to find a resolution to the TV rights dispute between Canal+ and the French league (LFP), and by association beIN Sports.
PlayStation pushes Champions League button for another three years
July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
Court tells Canal+ it can’t hide behind beIN Sports sub-license to avoid paying €330m
July 30 – The chaos around French league broadcast rights move on a stage yesterday with Canal+ being told by the President of the Nanterre Commercial Court that it had frozen Canal+’s right to terminate the €330 million broadcast contract they had sub-licensed from beIN Sports for live Ligue 1 games.
Blockchain specialist Zytara Labs signs €36m shirt deal with Roma
July 28 – AS Roma have teamed up with Zytara Labs, a leading blockchain enterprise, who will become the club’s main global partner in a three-year deal.
Engelbert Strauss gear up with joint UEFA Europa League and Conference League deal
July 28 – Workwear specialist Engelbert Strauss has signed a three-year UEFA Europa League and UEFA Europa Conference League partnership that will through to the end of the 2024 season.
PSG fuel sponsorship roster with online car etailer Autohero
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
RIESEN sweet on Borussia Dortmund
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.
Spreadex puts sponsorship budget on Fulham in bid for Premier League return
July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons.
Ajax agree 3-year Coca-Cola deal
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.