BeIN renews Bundesliga for France and Turkey
July 21 – BeIN Sports and the Bundesliga have extended their broadcast deal in France and Turkey, with the new partnership running through until the 2024-25 season.
Football Marketing
Spreadex makes Premier League sponsorship debut with Burnley
July 21 – Premier League club Burnley FC has named spread betting firm Spreadex as the its new principal front-of-shirt sponsor.
Top 25 best football games for mobile
July 20 – If you’re tired of playing the same football games over and over again, you’ve come to the right place. We have narrowed down the top 25 best football games for mobiles so that you can have more best mobile games to choose from! Take a look.
Arsenal sign with Chiliz to launch $AFC Fan Token on crypto exchanges
July 20 – Arsenal have become the second Premier League club to sign up with blockchain provider Chiliz to offer cryto fan tokens on the Socios.com app.
beIN dragged deeper into Canal+ broadcast row over LFP’s Amazon giveaway
July 18 – The row over broadcast rights between Canal + and France’s LFP has now sucked in beIN Sports who are demanding that Canal+ fulfil the sub-licensing agreement they have for two live matches per round.
Brentford sell sleeve patch to SafetyCulture; shirt front and stadium naming deals in works
July 16 – Premier League newcomers Brentford have announced SafetyCultureas the club’s first sleeve sponsor in an initial two-season deal.
Crypto-based Socios.com takes naming rights to Argentina’s top flight Torneo
July 16 – The Argentina Football Association (AFA) have sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.
Lenovo take back of Inter shirt
July 16 – Inter Milan’s technology partner Lenovo has expanded its relationship with the club to become its back-of-shirt sponsor in a reported #3 million a year deal.
SuperSport returns to African football with money for Champions League final rights
July 15 – African football fans will have the chance to watch the continent’s Champions League final between South Africa’s Kaizer Chiefs and Egypt’s Al Ahly after SuperSport secured the rights for the showpiece match.
Astropay return to Burnley with sleeve patch in one season-deal
July 15 – Astropay has taken over the sleeve sponsorship of Premier League Burnley’s shirt for the 2021/2022 season, and becoming the clubs Official Payment Solutions Partner.
Grifols becomes signs 4-year sponsorship with UEFA Women’s Football
July 15 – UEFA Women’s Football has added medicines producer Grifols as its exclusive healthcare company partner in a four-year deal.
Canal+ reconfirms intent to switch off French league deal over Amazon row
July 14 – Has a separation between France’s LFP and its traditional anchor broadcaster Canal+ become inevitable? With Ligue 1 kicking off the first weekend of August, the broadcaster has renewed its request to terminate its contract with the league, confirming its position after Amazon won broadcast rights for the first time in June.
BeIN grabs last minute Gold Cup rights as Qatar poised for debut
July 13 – Concacaf has expanded the broadcast footprint for its Gold Cup across the Middle East and North Africa with pay-television broadcaster beIN Media Group.
AS Monaco expand in Asia with two-season AYX deal
July 12 – French Ligue 1 club AS Monaco – which has been targeting an expansion of its regional marketing partnership base – has signed a two year deal with AYX, a sports data and entertainment company, to be the club’s regional partner in Asia.
JD take Norwich City sleeve patch for Premier League return season
July 9 – Premier League Norwich City, who in the last 10 days have announced Lotus as their new shirt sponsor and Joma as their new kit supplier, have now added sports and leisure retailer JD as their shirt sleeve partner for the 2021-22 season.