Pressure builds on Premier League to scrap PPV as England preps for second lockdown
November 2 – Premier League clubs are under increasing pressure to scrap pay-per-view fixtures during the upcoming second Covid-19 lockdown across England.
Football Marketing
Man Utd embrace AR with launch of TikTok channel
October 30 – Manchester United have launched a TikTok channel saying that it pioneer the use of Augmented Reality in the creation of new channel-excusive content.
Spanish clubs given until end of season to end betting sponsorships
October 29 – Spanish authorities have told La Liga clubs that they have until the end of this season to cut ties with betting sponsors before new gambling regulation bans betting sponsorship is enforced next year.
Everton women sign shirt deals with MegaFon and Yota in time for Sunday’s FA Cup Final
October 29 – Women’s Super League side Everton have announced new shirt and sleeve sponsors in time for the Women’s FA Cup Final on Sunday against Manchester City at Wembley.
Inter Milan launch StarCasino.sport as infortainment partner
October 29 – Inter Milan have partnered with StarCasinò.sport who become the club’s official Infotainment Partner.
Premier League keeps price at £14.95 as PPV debut generates £5.24m from 9 games
October 28 – The Premier League are not moving on its controversial pay-per-view (PPV) broadcast arrangements for the next two rounds of matches but clubs have agreed to review the pricing after that point.
FanDuel moves into MLS with D.C. United deal for its sportsbook
October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
Dancing with Wolves: Sure adds to its Premier League portfolio
October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
Axa ensures its Liverpool position with naming rights deal to new training ground
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
LaLiga switches up technology partnership with LG deal
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
Falken Tyre extends Atlético and Mönchengladbach deals for a further season
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
NWSL breaks all broadcast records with revamped season
October 26 – The National Women’s Soccer League (NWSL) completed its rearranged 2020 schedule reporting record breaking broadcast numbers with its new CBS TV deal.
UEFA connects with smartphone maker vivo for Euro 2020 and 2024
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
Arsenal and KSE get environmentally friendly with Ball Corporation deal
October 23 – Arsenal have agreed an official partnership with global aluminium packaging company Ball Corporation in a co-operation designed to help the club and its fans reduce their impact on the environment.
Mediapro seeks rights fee rebate on €172m demanded by LFP
October 22 – Spanish media rights agency Mediapro is seeking a negotiated solution with the LFP after the French league issued a €172 million demand for unpaid rights fees.