Premier League clubs winning big at the bookies, but ethics issues loom
July 22 – Half of the Premier League’s shirts will display a gambling company’s logo during the 2019-20 season, rekindling the debate about betting in sports.
Football Marketing
Paddy Power adds Motherwell main sponsorship to their ‘no-shirt-logo’ marketing gimmick
July 22 – Bookmaker Paddy Power has added a second top tier shirt sponsorship to their ‘Save our Shirt’ marketing campaign – with Motherwell of the Scottish Premier League now joining Huddersfield Town.
Brazil’s 2019 Copa America triumph to star on the small screen with Amazon
July 22 – Amazon Prime Video has bought the series ‘All or Nothing’ featuring Brazil’s 2019 Copa America win on home soil, TV sales agency Pitch International has announced.
Standard Chartered and Joie expand Liverpool deals to take women’s shirt positions
July 19 – Liverpool’s women’s team, currently on tour with the men in the US, has announced tour sponsor Joie as their principal partner as well Standard Chartered as their main shirt sponsor.
AS Roma go crypto with Socios.com Fan Token launch
July 19 – Serie A’s AS Roma is to launch club fan tokens via the Socios.com blockchain-based platform, joining Juventus, PSG and West Ham who already have tradeable fan tokens.
Man City launch club OTT platform with 2019 season-end doco and pre-season games
July 18 – Manchester City has launched its own streaming service, Man City for TV, for fans globally with a free month’s trial before pricing goes to £1.99 per month.
Premier League wins Irish ruling that will enforce blocking of illegal live streams
July 18 – Irish fans of the English Premier League who rely on illegal internet streams to watch matches may soon no longer have access.
Liverpool tap into video gamers with FIFA 20 and Roblox deals
July 17 – Liverpool has entered into two new game partnerships, one with partnered with the EA Sports’ FIFA video game franchise which will become the club’s Official Football Simulation Game Partner and another with video gaming platform Roblox.
BBC swoops on 2021 Women’s Euros after ratings success of France 2019
July 17 – British public broadcaster BBC has secured the broadcasting rights for the 2021 UEFA Women’s European Championship, which England will host.
MG goes full throttle with Liverpool to take on global partnership
July 17 – Liverpool have expanded their MG Motor sponsorship from a regional focus to seeing the car marque being given the moniker of Official Global Car Partner of Liverpool.
US women get $529K pay boost from P&G’s Secret Deodorant
July 15 – Procter and Gamble brand Secret Deodorant is giving each member of the US World Cup winning squad $23,000 and its backing in their equal pay dispute with the US Soccer Federation.
Saints renew Utilita and add Kuflink to sponsor roster
July 12 – Premier League Southampton have renewed Utilita as the club’s Official Energy and Utilities Partner as well as adding Kuflink as the club’s new Official Peer to Peer Investment Partner.
TECNO dials in Man City with new deal and Indian focus
July 11 – Mobile handset brand TECNO has extended its sponsorship of Manchester City that was first signed in December 2016.
Liverpool joins Barca and Spurs on 1XBet sponsor roster
July 10 – Following up on their 1XBet has announced a five-year sponsorship deal with FC Barcelona, 1XBet has unveiled a new multi-year partnership with Liverpool. No value or term for the Liverpool deal has been released.
Captain Morgan opens up MLS market with as league’s first spirits sponsor
July 10 – Major League Soccer has signed its first spirit sponsor with Captain Morgan becoming the league’s official spiced rum and exclusive spirits partner.