July 9 – Saudi-based broadcaster beoutQ has continued its theft of live broadcast rights, tacitly backed by the Kingdom of Saudi Arabia and more overtly backed by Arabsat. It has stolen all 36 group matches of CAF’s Total Africa Cup of Nations.
July 7 – With the Women’s World Cup ending in France with a win for the US, Budweiser has announced it is extending its women’s football sponsorship in a multi-year partnership with the National Women’s Soccer League (NWSL), the nine-team professional women’s league in the US.
July 5 – With online bookmakers and Spanish LaLiga clubs speed dating to sponsorships almost daily, 1xBet has announced a five-year sponsorship deal with FC Barcelona.
July 4 – Manchester United has initiated a two-pronged brand offensive in the Chinese market, annoucing an interactive ‘Experience centre’ which it will roll out across the country, as well as a dedicated Chinese language app.
July 4 – Liverpool FC Women will travel with Jurgen Klopp’s men’s team on their pre-season US tour for the first time later this month.
July 4 – Vodafone and Germany’s DFL are linking up to deliver 5G technology to a Bundesliga stadium for the first time and to launch a real time app that will speed up the delivery of match information to fans without buffering or non-connection issues.
July 4 – The Swiss-based digital sport sponsorship marketplace, Sponsor.Online, has unveiled France 1998 World Cup winner Christian Karembeu as a new investor and advisor to the company.
July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.
July 3 – Japanese videogame maker Konami Digital Entertainment has signed a co-operation agreement with Manchester United for its eFootball PES 2020 game. The announcement follows news that Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
July 2 – Bayern Munich, who opened their first international office in New York five years ago, have hit the 150 official fan club mark across 43 states in North America.
July 2 – Nike have extended their kit deal with Premier League Brighton & Hove Albion for three years, taking them through to the end of the 2021/22 season.
July 1 – PSG have confirmed the extension of their kit deal with Nike in a new agreement that now covers their women’s team and will take them through to 2032.
July 30 – The growing demand by online gaming businesses for shirt sponsor positions with Spain’s top-flight clubs has seen Valencia hook up with Bwin as their jersey sponsor in a three-year deal starting next season.
July 1 – Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
June 28 – The MLS has relaxed its commercial rules to allow betting companies to brand team shirts opening up jersey fronts and sleeve patches from the 2020 season.