June 7 – Aston Villa, who won the €170 million play off game to return to the Premier League after a two-season absence, has announced a one-year principal partner deal with online gaming company W88.
June 3 – The US Soccer Federation (USSF) has signed a new five-year deal with VISA with the global payments firm taking a lead on gender parity, specifying that 50% of its sponsorship should go towards the women’s game.
May 30 – BeIN Sports will broadcast the Women’s World Cup after striking a deal with FIFA to air the tournament in more than 30 countries across Asia, the Middle East and North Africa.
May 31 – The English Football League has extended its deal with the Carabao energy drink brand for a further two years.
May 30 – Manchester City have announced a global partnership with Chinese liquor brand JNC which becomes the Club’s Official Baijiu Partner.
May 28 – Online bookmaker Betway has renewed its shirt sponsorship of West Ham for a further six years, an unusually long term for a betting company sponsorship which often are secured on one-season renewable deals.
May 24 – Bayern Munich, having celebrated their seventh consecutive Bundesliga title with five-litre flagons of Paulaner beer on the pitch, have decided they want more and extended their partnership through to 2026 with the Munich-based brewer.
May 24 – Referees and their assistants at next week’s Europa League final will have smart new kit to wear under a new deal signed between Macron and UEFA.
May 23 – Premier League Champions Manchester City have extended their partnership with Wega, the club’s Official Acoustic Contactless Secured Card Payment Partner.
May 23 – Champions League finalists Liverpool have added five years to their Carlsberg partnership that will take them through to the end of the 2023/24 season.
By Paul Nicholson
May 22 – Italian competition regulators have ruled that Serie A missed out on international broadcast revenue because agents MP & Silva, B4 Capital and IMG fixed the acquisition price of the rights from the league over three rights cycles from 2008 to 2017.
May 22 – The Spanish Football Federation (RFEF) have moved to end their kit supply deal with German sportswear giant Adidas seven years early.
May 22 – Mastercard is moving swiftly into the top tier of the women’s club football market in Europe announcing a second team sponsorship in two days.
May 21 – Arsenal’s women’s team, just crowned as Women’s Super League (WSL) champions, have unveiled Mastercard as their first major Official Partner. No value or term was given for the deal.
May 21 – The Football Association of Wales (FAW) has agreed a three-year partnership with MG Motor UK to become its Official Vehicle Partner.