February 8 – UEFA president Aleksander Ceferin confirmed that the governing body’s over-the-top streaming service should be complete in the next six months in time for the the 2019/2020 season.
February 8 – The U.S. Soccer Federation (USSF) has signed Deloitte as its Official Professional Services Provider and Foundational Sponsor of SheBelieves.
February 8 – With Manchester United having spectacularly put the dark and brooding days of Jose Mourinho’s team management behind them with an unbeaten run since Ole Gunnar Solsjaer took over, so they continue to dominate in the marketing and sponsorship race.
By David Owen
February 7 – Chipmaker Intel is taking a stake in the Premier League title race, striking deals with Arsenal, Liverpool and Manchester City to install its True View technology at the Emirates, Anfield and the Etihad.
February 6 – Sports broadcaster beIN SPORTS is to take further legal action in its dispute with US cable operator Comcast over its rights to have carriage on the Comacast platform.
February 5 – Concacaf has agreed an exclusive master licensee contract for consumer products with US firm OEG Sports. OEG will also act as the confederation’s licensing agent in a global deal.
By David Owen
February 1 – La Liga has agreed to sponsor the Davis Cup, the reformatted men’s team tennis competition whose first new-look edition will culminate in November in the Spanish capital Madrid.
January 30 – LaLiga has combined with the Global Sports Innovation Center powered by Microsoft (GSIC) to launch a global competition for digital start-ups with football related product that are “disruptive solutions”.
February 1 – New MLS franchise Inter Miami CF that will start play in 2020 has picked KIN Partners in London as its exclusive sponsorship sales representation agency.
January 30 – Concacaf have agreed an exclusive broadcast rights deal with digital streaming service FloSports for the new Concacaf Nations League which will start in March.
January 24 – Socios.com, the tokenized fan-voting platform based on crypto currency is expanding into Latin America.
January 23 – Football is increasingly reliant on commercial revenues. Sponsorship and brand partnerships remain significant with 25-60% of commercial income coming from brands. Yet the capability to report the true value of these brand associations still remains flawed, according to sponsorship expert Toby Hester
By Samindra Kunti and Paul Nicholson
January 22 – FIFA, UEFA, AFC, La Liga, the Premier League and the Bundesliga have today issued a joint statement condemning “clear and flagrant” pirating of games by satellite channel beoutQ, but refrained from naming Saudi Arabia as culpable for the infringements though the channel broadcasts from the country.
By Paul Nicholson
January 22 – Following the launch of a website detailing the broadcast piracy of Saudi Arabia-based beoutQ, the Premier League has issued a statement saying it has appointed legal counsel to fight the copyright theft and reassuring rightsholders it will work with them to stop the illegal broadcast.
January 22 – Adidas have unveiled the ball for the Champions League final to be played at the Estadio Metropolitano in Madrid.