LaLiga predicts big Indonesian build-up with SportsHero deal
August 31 – Sports prediction and gamification app SportsHero has become LaLiga’s exclusive Indonesian partner for the 2018/19 season, with an option to extend for a further season.
Football Marketing
Old punt finds new life: creating your own football accumulator tips
August 31 – Accumulators are one of the most exciting ways to bet on football. It is an evolving betting space that is offering new opportunities and flexibility in the football space.
Polish fintech firm crosses into new territory with Welsh national team deal
August 30- Polish online currency exchange and money transfer company, Conotoxia, has secured a four-year partnership with the Wales football team, its first in the UK.
Betway adds Hannover 96 to growing European club roster
August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.
Italian FA give greenlight to Serie A clubs to sell sleeve sponsorship
August 28 – With betting sponsorships currently scheduled to be outlawed in Italy in January, the Italian Football Federation (FIGC) has moved to open up new commercial opportunities for its clubs, allowing sleeve sponsorship position for the first time.
Liverpool, Schalke and Atletico Madrid add to Falken’s pan-European portfolio
August 28 – With the addition of Premier League Liverpool and the Bundesliga’s FC Schalke, and UEFA Supercup Champions, Atletico Madrid from LaLiga, tyre manufacturer Falken has taken to 21 the number of clubs it has secured official marketing partnerships with in Europe.
Egyptian FA still to respond over high flying Salah’s image rights complaint
August 28 – Revered by Egyptian fans, Liverpool’s Mohamed Salah has revived a dispute with his native country’s FA, accusing them of ignoring complaints over an image rights issue.
Real Madrid dominate world as top searched team, Arsenal are second, Man Utd third
August 24 – Real Madrid are the most popular club worldwide based on search data, far outstripping their city rivals Athletic Madrid who were the second place Spanish team, and arch rivals Barcelona who were the third based.
Cybersocky: Leicester City add FansUnite as first blockchain sports data partner
August 24 – Premier League Leicester City have taken a step toward the blockchain technology business announcing a global partnership with FansUnite Entertainment. Fans Unite becomes the club’s first Official Blockchain Sports Data Partner.
Premier League goes legal in Saudi as beoutQ steals another round of matches
August 22 – Saudi Arabian pirate broadcaster beoutQ is showing no signs of easing up on its copyright theft, stealing every match of the round two of the new Premier League season for broadcast into Saudi Arabia and the Middle East.
EFL test live streaming demand with 31 mid-week matches
August 22 – The English Football League (EFL) is halfway through its first midweek round of EFL fixtures to be streamed in the UK and Ireland. 31 games across the Sky Bet Championship, Sky Bet League One and Sky Bet League Two will have been live-streamed by the end of tonight’s matches.
Blue jeans for reds – Liverpool sign Levis as ‘Denim’ partner
August 22 – Premier League Liverpool Football Club has agreed with Levi’s to become the club’s first Official Denim partner. No term or value was given for the deal.
Trading platform eToro to pay 7 Premier League club sponsorships in bitcoin
August 21 – Online trading platform eToro, is using Bitcoin to pay for its sponsorship partnerships with seven Premier League clubs, the first time a club sponsor has paid for marketing inventory using cryptocurrency.
Man City on Cruzr control as UBTECH robotics deal extended
August 21 – Premier League champions Manchester City have extended their partnership with robotics company UBTECH. The deal, first signed in 2016, sees the robot maker designated as the Club’s Official Robot Partner.
Geo-political genocide: Saudis ban beIN Sport, waving though beoutQ to continue piracy
By Paul Nicholson
August 20 – The Saudi Arabian competition authority has today released a ruling that bans Qatari-based broadcaster beIN Sport from transmitting into the kingdom. The cancelling of the beIN Sport license means that the only way to view top level international football in Saudi Arabia will be illegally via the pirate channel beoutQ.