August 20 – In what is probably the shortest shirt sponsorship deal in Serie A history, online bookmaker Marathonbet has agreed with SS Lazio to take the club’s premium sponsorship position in a deal that will terminate in January 2019.
August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.
By Paul Nicholson
August 16 – LaLiga are planning to play a regular season league game in the US under a joint venture signed with Relevent, the sports and entertainment group that runs the International Champions Cup pre-season tournament.
August 17 – Premier League Spurs have unveiled three new sponsors with Audi becoming the club’s official car partner in an exclusive four-year agreement, IWC Schaffhausen as the official timing partner, and 1XBET as its Official Betting Partner for Africa.
August17 – Manchester United has launched a free official app created in partnership with the club’s the Club’s Official Digital Transformation Partner, HCL Technologies.
November 16 – France’s Ligue de Football Professionnel (LFP) has written to the Directorate General for Trade at the European Commission calling for support in investigating the piracy activities of Saudi-broadcast beoutQ and demanding the copyright theft is stopped.
By Paul Nicholson
August 16 – Pirate satellite broadcast beoutQ, which has been stealing the rights to beIN Sport broadcast content, has continued where it left at the World Cup, with every game of the first Premier League weekend stolen and broadcast via the Arabsat satellite. beoutQ also stole six of the 10 opening games of France’s Ligue 1, including PSG vs Caen.
August 16 – Facebook has added more football broadcast rights to its rapidly growing portfolio, this time bringing to its streaming platform UEFA Champions League and UEFA Super Cup rights in Spanish-speaking Latin American territories.
August 15 – Expedia Group is to become the Official Travel Partner of the UEFA Champions League in a three-year deal that also gives the online travel booking firm sponsorship rights to the Super Cup, Youth League finals and the Futsal Champions League finals.
August 15 – TAG Heuer has extended its partnership as Official Timekeeper of the Premier League for a further season. The Premier League will continue to play all matches run on TAG Heuer time, both on pitch and on broadcast signals worldwide.
August 15 – Facebook has confirmed it has snapped up the rights to show Spain’s LaLiga on Indian sub-continent in a three-year deal that starts Friday with the kick-off of the new league season.
August 15 – Premier League Huddersfield Town, hard on the heels of announcing fire engine maker Rosenbauer as a club sponsor, have added business telecoms provider Abzorb as an official partner.
August 14 – Italian Serie A team making inroads into the Chinese sponsorship market have been dominated recently by deals around Suning-owned Inter Milan, but now Juventus have stepped up their game with China Merchants Bank becoming an Official China Regional Partner and the Official Chinese Bank Partner until 2020.
August 14 – Asian online bookmaker M88 has become Premier League Leicester City’s official betting partner. M88 is a Mansion brand, the bookmaker already has deals with Bournemouth and Crystal Palace in the Premier League.
August 13 – Premier League Arsenal have signed a three-year partnership with Egypt’s Banque du Caire, its second official Egyptian partner following an agreement with the country’s Hyde Park Developments.