Bundesliga teams with Lagardère and Supponor for virtual ads on international broadcasts
March 14 – The Bundesliga is to introduce virtual advertising over its international broadcast feeds from the start of next season.
Football Marketing
Challenging stereotypes: Barca’s women’s team tooled up with Stanley Black & Decker
March 8 – Championing equality in all forms of life, workperson’s tools and security brand Stanley Black & Decker have announced they have extended their sponsorship of FC Barcelona, adding the club’s Women’s team to its sponsorship portfolio.
Kia puts its Europa League sponsorship into top gear at Geneva motor show
March 8 – The Europa League is widely regarded as the poorer sister of the Champions League but UEFA is taking every opportunity to promote its partnerships in the competition.
Barclays to go on the road with Manchester City this summer in the US
March 7 – Manchester City have signed former Premier League naming rights partner Barclays as the Club’s Official Banking & Credit Card Tour Partner in a regional deal. The Barclays logo will feature on the back of the team’s shirt during pre-season matches in the US this summer.
AFC streaming platforms hits 18.9m views across 122 countries
March 5 – The Asian Football Confederation (AFC) now has 28 of its member associations using its streaming platform that debuted in July 2016 in Bhutan.
Nottingham Forest record club sponsorship with Macron
March 2 – English Championship club Nottingham Forest, anxious and ambitious for a return to the Premier League, have announced the “biggest sponsorship agreement in the club’s history” with Italy-based sportswear company Macron.
Science in Sport supplement Man Utd sponsor roster in multi-year regional deal
March 2 – Manchester United have signed sports nutrition experts Science in Sport as their Official Sports Nutrition Partner in the UK and Europe.
Ekstraklasa builds case for Polish esports league with Lagardère Sports
March 2 – Polish league Ekstraklasa has teamed up with Lagardère Sports Poland to explore the next steps for the league in establishing a stronger esports presence.
São Paulo swaps Under Armour for Adidas in improved kit deal
March 2 – The Brazilian club market for kit sponsorship deals is hotting up. Last week Santos forced Umbro into a renegotiation of a deal signed just four months ago. This week São Paulo announced they are ditching Under Armour for Adidas.
‘Members or clients’? Dortmund boss says fans will win on Monday night TV protest
March 1 – German football may consider ditching Monday night league games following a string of protests by fans who have voted with their feet and stayed away, according to Borussia Dortmund’s chief executive Hans-Joachim Watzke (pictured).
IMG and Perfom create FC Diez Media to market CONMEBOL club rights
March 1 – IMG and Perform have named their South American joint marketing agency venture FC Diez Media. The new company will advise CONMEBOL on their commercial rights for club competitions from 2019-22.
Budweiser to fill England’s sponsorship pot after Carlsberg depart
March 1 – Budweiser will step in to fill the official beer partnership slot of the England Senior Men’s team after Carlsberg end their 22-year association after the Russia 2018 World Cup.
Real Madrid launch VR channel on The Dream VR app platform
February 28 – Spanish giant Real Madrid has launched its own 360° and virtual reality channel in The Dream VR app that has more than 2 million downloads in over 180 countries.
Barcelona are first club to enter eSports team in Konami’s PES league
February 28 – The new eSports league being launched by video game maker Konami and Spanish-based eFootball.Pro have signed Barcelona as their first professional team to the league which will be played on the Pro-Evolution Soccer (PES) game.
Inter expand international academy network with Beirut launch
February 28 – Internazionale have opened their eighth academy outside of Italy, the latest being in Beirut, Lebanon. Inter is working in partnership with Water Resources LTD Company and Sportomondo on the project in Lebanon.