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Football Marketing

Premier League shirt sponsorships top record £313m in value

July 31 – Premier League clubs will generate a combined record £313.6 million for the 2018/19 from shirt sponsorships, according to a Sportingintelligence analysis, the ninth time they have conducted this report.

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Football Marketing

Neymar dives into more criticism after Gillette mea culpa ad backfires

July 31 – Brazil’s World Cup talisman Neymar has come clean about his histrionics in Russia, admitting in an advertisement that he ‘exaggerated’ his reactions when fouled during the tournament, but his mea culpa has already backfired, the player coming in for heavy criticism in Brazil. 

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Football Marketing

SBOBET signs up for Borussia Dortmund’s Asian expansion

July 31 – Bundesliga club Borussia Dortmund, who recently announced a push into expanding in Asia with the opening of a Singapore office, has agreed a deal with SBOBET to become the club’s official betting partner in Asia.

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Football Marketing

Barca women tooled up with record 3-year Stanley shirt deal

July 30 – Barcelona’s women’s team have secured the biggest shirt sponsorship deal to date for a women’s team, according to the club. Stanley Black & Decker have become the team’s first shirt sponsor in a 3-year deal starting this season.

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Football Marketing

10Bet build EFL Championship presence with West Brom deal

July 27 – Online sports betting operator 10Bet has added West Bromwich Albion to its EFL Championship sponsor portfolio in a one-year deal believed to be worth £1 million.

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Football Marketing

Hyundai drive deeper into Euro club sponsorship market with Serie A’s Roma

July 24 – Hyundai have added their first club sponsorship in Italy becoming AS Roma’s new Global Automotive Partner in a three-year deral that will see the Hyundai logo on the back of AS Roma shirts.

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Broadcast

Amazon Prime releases Man City docu-series trailer

July 24 – Amazon Prime Video has released a trailer for its Manchester City docu-series that will launch on the streaming service August 17.

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Broadcast

Premier League granted further blocking order in battle against live match piracy

July 23 – With broadcast piracy issues increasingly concerning sports rights owners anxious to maintain their TV deals and value in an increasingly disrupted marketplace, the Premier League has won a further blocking order in the UK High Court forcing pirate streams to shut down.

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Broadcast

MUTV expands channel distribution to Amazon, Apple, Roku and Xbox

MUTV logo

July 23 – Premier League club Manchester United have expanded TV channel distribution platforms to streaming services Amazon Fire TV, Apple TV, Roku and Xbox. The club last season launched MUTV on iOS, Android and on the web at MUTV.com.  

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Football Marketing

Amazon builds its football presence with dedicated on-line Napoli store

July 20 – US digital giant Amazon is inserting itself deeper and deeper into football’s economic foodchain with the launch by Serie A’s Napoli of its own store on the ecommerce platform.

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Football Marketing

Hong Kong logistics firm Royale admitted to the Crystal Palace

July 20 – Asian sponsors for Premier League clubs have generally been from the betting industry unless local sponsors. Crystal Palace have expanded away from the betting sponsor focus with a global partnership with Hong Kong logistics brand Royale International.

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Football Marketing

Name drain. £450K and still no sponsor partner for West Ham’s London Stadium

July 19 – Nearly £450,000 of taxpayers’ money has been spent trying to find a sponsor for West Ham United’s London Stadium, formerly the capital’s Olympic stadium, according to reports.

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Football Marketing

Brazil wins Instagram World Cup while Ronaldo is the social media player of the tournament

July 18 – Brazil won the World Cup of Social Media with more than 193 million interactions on Instagram, according to data technology specialists Primetag. Across the whole World Cup there were more than 990 million interactions generated by the content on the platform.

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Football Marketing

AS Roma stream pre-season friendly live on Twitter

July 17 – Twitter, which has ruthlessly axed hundreds of football accounts without explanation or recourse to appeal, has broadcast its first full match live with a team from Italy’s Serie A.

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Football Marketing

Plug pulled on Arsenal’s BYD deal after sponsor intermediary turns out to be a fraud

July 17 – Premier League Arsenal look set to lose their recently announced sponsorship by Chinese electric vehicle makers BYD. The club appear to have been caught in a suspected sponsorship fraud after the carmaker announced that a suspect had been arrested for securing fraudulent deals.

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