Inside World Football
  • Home
  • Americas
    • News
    • Concacaf
    • Gold Cup 2025
    • Gold Cup 2023
      • News
      • Bracket / Schedule
      • Teams
      • Stadiums
      • Match Reports
      • Match Previews
    • Gold Cup 2021
      • News
      • Bracket / Schedule
      • Teams
      • Venues
      • Match Previews
      • Match Reports
    • Gold Cup 2019
    • Concacaf W Championship 2022
    • W Gold Cup 2024
      • News
      • Match Previews
      • Match Reports
      • Teams
      • Fixtures and results
      • Stadia
    • Nations League 2024
      • News
      • Teams
      • Venues
      • History/Stats
      • Match Previews
      • Fixtures
  • Asia
    • News
    • Competitions
    • Federations
    • Development
    • Asian Cup 2023
      • News
      • Fixture and Results
      • Match Previews
      • Match Reports
      • Stadiums
      • Teams
      • History
    • Asian Cup 2019
  • Europe
    • Euro 2024
    • Euro Nations League
  • FIFA
  • Marketing
    • Broadcast
  • Finance
  • Match-fixing
  • Integrity
  • Performance

Football Marketing

PSG takes a big jump into fashion retailing with Jordan Brand collection

September 14 – French Ligue1 giants Paris Saint-Germain have teamed up with basketball legend Michael Jordan and his fashion label Jordan Brand to launch and exclusive clothing collection.

Read more …

Football Marketing

FedEx Express renews with Europa League for another 3 years

September 13 – UEFA has renewed FedEx Express as an official sponsor of the UEFA Europa League in a new three-year deal.

Read more …

Football Marketing

Indian tyre maker BKT takes title sponsorship of French League Cup

September 13 – France’s Ligue1 has announced India’s BKT as its title partner for its Coupe de la Ligue (League Cup) in a six-season deal taking the Indian tyre maker through to the end of the 2023/24 season.Announced at the draw for the round of 32 of the League Cup, the sponsorship begins with this season, as is estimated to be worth €3 million per season for the league.

Read more …

Football Marketing

Fulham double up with Tempobet in one-year sponsorship deal

September 13 – Premier League returnees Fulham have signed Tempobet as their UK betting partner. No value has been announced for the deal which is initially for one-season.

Read more …

Football Marketing

Adidas renew DFB deal through to 2026 and build case for Euro 2024 hosting

By Paul Nicholson

September 11 – Adidas, who have been the German national team’s official kit sponsor for more than 60 years, has extended the partnership until 2026.

Read more …

Football Marketing

Political pressure forces Liverpool to end controversial Tibet Water sponsorship

September 11 – Liverpool have ended their controversial regional sponsorship agreement with Tibet Water Resources who became the club’s Official Regional Water Partner in China in July 2017.

Read more …

Football Marketing

PSG takes next level blockchain step with Socios.com partnership

September 11 – Blockchain platform Socios.com have become Paris Saint-Germain’s Official Branded Cryptocurrency Partner and will work alongside the club to develop a blockchain strategy that the company says will bring in the next generation of fan engagement programmes.

Read more …

Football Marketing

English FA scores double header shampoo deal for mens and womens teams

September 10 – The English FA has unveiled shampoo brand Head & Shoulders as its first official haircare partner in a two-year deal taking the team through 2019 Women’s World Cup qualification, 2020 mens Euros qualification and potentially the finals tournaments as well.

Read more …

Football Asia

Spurs break new Premier League ground with debut on Douyin video app in China

September 7 – Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin.

Read more …

Football Marketing

Mexico’s Club América flexes its brand muscle and stakes its US claim with NY office

September 7 – Mexico’s Club América has joined the Hispanic rush for US brand presence and marketing dollars with the opening of office in New York scheduled for the Autumn of this year, and the hiring of Arturo de la Fuente, previously head of business development at Barcelona, ​​to run the business.

Read more …

Finance

Bitcademy brings blockchain to funding of player development and player trading platform

September 7 – In what may be a world first, a blockchain start-up is working to help develop new and untapped football talent from under-developed countries through an AI-based digital marketplace.

Read more …

Europe

LaLiga pushes on with U$ game plan; Girona offered €4m to play Barca, say reports

September 5 – Spain’s La Liga is pushing ahead with its plans to take a regular season match to the US with media reports saying the first overseas game will be an all-Catalonian affair between giants FC Barcelona and Girona at Miami’s Hard Rock Stadium on January 27 next year.

Read more …

Football Marketing

Spanish telecom giant Telefonica drops Barca, Real and RFEF to focus on broadcast

August 5 – Spanish telecommunications company Telefonica will not be renewing its sponsorship deals with premium Spanish football brands Barcelona, Real Madrid or the national team.

Read more …

Football Marketing

Adidas and JD keep faith with Scottish Football through to 2022

September 3 – The Scottish FA (SFA) has renewed agreements with Adidas and retailer JD sports taking them through to the end of 2022.

Read more …

Football Marketing

Infront wins overseas distribution rights to Scottish leagues

SPFL logo

August 31 – Infront has picked up the international media rights for the Scottish Professional Football League (SPFL) in a multi-season deal that covers all four leagues, the IRN-BRU Cup and the Betfred Cup.

Read more …

  • Page 169 of 246
  • « First
  • ‹ Previous
  • 165
  • 166
  • 167
  • 168
  • 169 (current)
  • 170
  • 171
  • 172
  • 173
  • Next ›
  • Last »
Follow us:
android-app
ios-app
  • Home
  • Search
  • Sign up for our daily news bulletin

Latest News

  • World Cup to cost British Columbia $145m for seven Vancouver games
  • Barcelona claim Espai Barça project will raise €43.6million annually
  • Visa expands AFC deal to include Women’s Asian Cup Australia 2026
  • Crystal Palace and Macron renew kit deal
  • Mexico secure final slot on a pulsating San Jose evening

Football Asia

FIFA

Football Americas

News from North and Central America and the Caribbean

Columnists

  • Inside Insight
  • Mihir Bose
  • David Owen
  • Lee Wellings
  • John Yan
  • Andrew Warshaw
  • Osasu Obayiuwana
  • Matt Scott
  • Massimo Cecchini
  • Sports Law: Dr Laila Mintas
  • HJC
  • Martin Volkmar

3rd Annual Rexsport IWF Forum

4QuestionsFor4Leaders

4 questions for 4 leaders

Uefa Nations League 2023

Concacaf Nations League 2023

  • About us
  • Contact
  • Privacy
  • Terms & Conditions
  • Acceptable Use Policy