Down but not out. CSKA sign kit deal with Lotto

cska kits 2

By Alexander Krassimirov
July 31 – They may have been dropped to the amateur leagues and non-professional status, but Bulgaria’s CSKA Sofia is still pulling in commercial interest and has signed a contract with Italian sportswear company Lotto. The appareil brand will replace another Italian company, Legea.

Read more …

OGC Nice are latest French club to deal in poker site Winamax

Winamax and Nice

By Samindra Kunti
July 27 – French Ligue 1 side OGC Nice have signed a sponsorship deal with online poker company Winamax. In a new one-year deal, running for the duration of the 2015/16 season, Winamax branding will appear on the front of Nice’s playing shorts. Winamax’s logo will feature for the first time during a friendly against Napoli on August 2.

Read more …

Liverpool players grounded for kit launch, but Fowler dropped from a height

Screen Shot 2015-07-16 at 11.40.40

By Paul Nicholson
July 17 – Liverpool took the opportunity of the Australian leg of the club’s pre-season tour to launch their new away kit, the first away kit with New Balance. While current players Simon Mignolet, Martin Skrtel and new signing James Milner modeled the kit in King George Square in Brisbane, club legend Robbie Fowler was launched from a light aircraft wearing the Reds’ new white jersey.

Read more …