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Football Marketing

World Cup TV figures break records with 1.12bn tuning in for final

December 21 – A record audience of more than 3.5 billion people watched this year’s World Cup in Russia, with the final between France and Croatia attracting 1.12 billion viewers, according to FIFA.

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Broadcast

Saudis lose first round of beoutQ battle at WTO after EU and China speak against

By Paul Nicholson

December 19 –  The European Union, China and Canada all spoke out in support of Qatar’s case against Saudi Arabia at a World Trade Organisation (WTO) meeting today discussing the beoutQ piracy of broadcast programming. All three backed the contention that Qatar had the right to pursue protection of the intellectual copyright through the organisation.

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Digital platforms

Bayern rolls out its Digital & Media Lab platform to Basel, Austria Wien and Dresden

December 19 – FC Bayern’s Digital & Media Lab has expanded its business with three new long term partnerships with Swiss club FC Basel, Austria’s FK Austria Wien and Bundesliga 2 club Dynamo Dresden.

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Football Marketing

Transfer app Soccer Mandate signs partnership with China’s Sport 8 International

December 18 – New launch player transfers app Soccer Mandate has announced a strategic partnership with China’s Sport 8 International.

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Broadcast

Level US playing field? Comcast flexes its muscle and keeps beIN off its network

December 17 – beIN SPORTS, battling industrial scale piracy of their sports rights in the Middle East by Saudi Arabian broadcaster beoutQ, are now being forced to fight for fair treatment for their channel distribution in the US.

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Football Marketing

LaLiga brings in IMG as exclusive agency for global sponsorship sales

December 14 – LaLiga has brought in sports marketing agency IMG to boost its global sponsorship sales as it continues its international revenue drive.

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Broadcast

With beoutQ piracy rampant, beIN Sport protests Serie A’s Super Cup ‘reward’ for Saudis

By Paul Nicholson

December 12 – Qatar-based pan-regional broadcaster beIN Sport has written to Serie A to ask the Italian league to reconsider the recently announced three-year deal for the staging of the Italian Super Cup final in Saudi Arabia.

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Finance

Life without Messi and Ronaldo: what next for LaLiga?

messi and ronaldo

December 12 – As Spanish football manages an international transition from the individual appeal of Cristiano Ronaldo and Lionel Messi, the KPMG Football Benchmark team has taken a look at the impact this could have on LaLiga’s business.

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Broadcast

Atlanta’s MLS Cup win over Portland breaks Fox streaming records

December 12 – Atlanta United’s 2-0 win over Portland Timbers at the weekend is the most watched MLS Cup since 1997.

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Europe

Barca reject Miami fixture but Tebas says LaLiga is still set on staging a league match in US

By Andrew Warshaw

December 11 – La Liga’s much-publicised – and also much criticised – plans to play a groundbreaking overseas game in Miami in January have been abandoned after Barcelona pulled out of the Catalan derby against Girona due to a “lack of consensus”.

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Football Marketing

Betting: Sky boss argues against TV match ad ban, Luton Town reject bookies’ money

By Paul Nicholson

December 11 – The debate over gambling ads in the UK has intensified with League One side Luton Town saying it has rejected sponsorship from betting companies while Sky CEO Stephen van Rooyen (pictured) has argued that banning gambling ads from being broadcast during matches will only drive that marketing spend online.

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esports

Adidas move into Chinese esports market with Lyon EDG sponsorship

December 11 – Adidas have signed their first eFootball sponsorship deal focussed on the Chinese market with Olympique Lyonnais backed Lyon EDG for their FIFA Online 4 team.

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Finance

PSG angrily denies Neymar and Mbappe will leave, Brazilian then signs QNB deal

December 10 – Two days after PSG issued a statement saying it would be selling neither Neymar or Kylian Mbappé to avoid any potential financial fair play sanctions, the Qatar National Bank (QNB) has announced star striker Neymar as its Global Brand Ambassador.

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Football Asia

CSL club Jiangsu Suning leverage owner network with $43m Samsung deal

December 10 – Chinese Super League Jiangsu Suning have signed Korean electronics brand Samsung as a main sponsor for three seasons starting with the 2019 season.

Read more …

Football Marketing

Europe is the growth opportunity for DFS gaming, say Malta summit speakers

December 7 – The Daily Fantasy Sports sectoris alive and well, was the message coming out of the Summit of iGaming Malta (SiGMA) session on the fantasy gaming sector.

Read more …

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