Spurs and Jaguar drive youth training progamme in China
September 26 – Premier League Tottenham Hotspur have teamed up with Jaguar Land Rover China to deliver a year-long youth football development training programme in Guangzhou.
Football Marketing
PSG app takes fans on Parc des Princes stadium tour
September 23 – Paris Saint-Germain has launched a new app, Fansparc, which is designed to give fans an immersive experience of PSG’s stadium, the Parc des Princes.
Playerhunter launches as social app to connect players and clubs
September 23 – A new social network designed to help players connect with clubs, scouts, agents and coaches has launched. Playerhunter aims of simplify the process of trawling for players, checking them out and speeding the time to contract, while at the same time opening up the number of opportunities to find the clubs that would work for them.
Man City link with new launch Ballr app for fan engagement in Asia
September 22 – Manchester City have announced a regional partnership with newly launched mobile fan engagement technology company Ballr. The Ballr Live Fantasy Sport App will become an official partner of Manchester City in China, India, Indonesia, Thailand, Vietnam and Singapore.
Twitter stats: Liverpool keep nose ahead of Chelsea as Sunderland find their voice
September 21 – There was a big increase in twitter activity this week with Premier League clubs making nearly 1,400 more tweets taking the weekly total up from 3,650 last week to 5,090 this week. This produced more new followers for the week, up 17,000 from 217,000 to 234,000.
Iceland frozen out of FIFA 17 game after refusing EA’s cheap rights offer
By Andrew Warshaw
September 21 – The head of Iceland’s football association (KSI) has denounced the makers of FIFA 17 for showing them no respect by freezing the country out of the long-awaited video game.
Betway build in Belgium with Anderlecht and Croky Cup deals
September 21 – Online bookmaker Betway has added two more sponsorships to its football portfolio, expanding into the Belgian market with deals with top club RSC Anderlecht as well as the Belgian FA and Pro League for the Croky Cup.
Inter Milan drive new one-season car deal with Infiniti
September 20 – Serie A club Internazionale have named Hong Kong luxury car maker Infiniti as its Official Car for the 2016/17 season.
SEE put energy into Scottish Women’s Football sponsorship
September 20 – Women’s football in Scotland has been given a boost with the addition of energy provider SSE as the first major sponsor of Scottish Women’s Football (SWF) in the country.
Barca twice as exciting as Man City, and 14 times more watchable than Juve
September 19 – Real Madrid vs Sporting was the most exciting match of last week’s Champions League fixtures, almost twice as exciting as the second placed match – Legia Warsaw vs Dortmund – where the fans perhaps became a little overheated as Dortmund (with a strong Polish support in Germany), hammered the Polish champions 6-0.
Gillette makes its first-ever club sponsorship deal with Barcelona
September 16 – Gillette has upgraded its regional sponsorship of FC Barcelona to become a global partner in a new three-year deal.
Sky to launch German sports web channel focussed on video content
September 16 – German pay-TV sports network Sky Deutschland has announced it will add a new web channel that will focus on video content, skysport.de.
Man City buddy up with Chinese robot firm UBTECH
September 14 – This is real but the concept is a little surreal. Chinese firm UBTECH have become the first Official Robot Partner of Manchester City.
PlayStation renews English schools football sponsorship for fourth season
September 15 – Gaming console manufacturer PlayStation has launched its fourth season of sponsorship of the English Schools’ FA and the PlayStation®Schools’ Cup, the biggest grassroots football competition in England.
Twitter ranking: Man Utd imperious but Man City show signs of life
September 14 – Manchester United again dominated the Twitter weekly ranking gaining with Arsenal in second place and passing the 8 million total follower mark.