July 5 – Football trade show Soccerex has announced it is taking its main winter event, until this year generally held in Manchester, England, to Miami in the US, in partnership with regional confederation Concacaf.
July 4 – Amazon looks set to make another foray into the domestic European TV rights market, being rumoured to in line pick up the remaining rights packages for Spain’s LaLiga.
July 4 – European on-line bookmaker Betway has agreed a second Spanish shirt sponsorship deal adding LaLiga’s Levante U.D. to their roster having agreed a deal with C.D. Leganés earlier this year.
July 3 – Premier League Burnley have swapped main sponsor Dafabet for new launch gaming and betting brand LaBa360 in a record shirt sponsorship deal for the club.
July 3 – Football DataCo has agreed a deal with Genius Sports to be the exclusive agency to supply and sub-license official match data and fixture lists for England and Scotland’s professional leagues to licensed betting operators in South Africa.
July 3 – With many European clubs back in training and looking towards pre-season marketing/training trips to foreign countries, Manchester City have announced that their two trophies – from their Premier League and Carabao Cup wins last season – will also be making a summer tour.
July 2 – Internazionale has unvelied Lvmama.com as the club’s Official China Travel Partner at a signing ceremony in the new Bellagio hotel in Shanghai, which was opened in June and is owned by the Suning Group which also owns the club.
June 29 – Unibet has secured a SEK 1.2 billion (+ €100 million) title sponsorship of Sweden’s top two leagues that will at the start of 2020 and run for six years with the option of Unibet renewing for a further six years.
June 29 – Beach Soccer Worldwide (BSWW) has signed a four-year partnership with streaming platform mycujoo that will see more than 1,500 matches live-streamed between 2018 to 2021.
By David Owen
June 29 – Nike turned the tables on arch-rivals Adidas in the latest round of Insideworldfootball’s World Cup Battle of Brands; but the swoosh brand was unable to overhaul Puma at the top of the increasingly congested cumulative table.
June 28 – Online bookmaker and gaming sponsors have been active in Germany sealing deals Bundesliga clubs before the new season start. Hertha Berlin and Eintracht Frankfurt and VfB Stuttgart have all agreed deals in the past two days.
June 28 – Premier League Liverpool have added a new international academy initiative in Asia via a partnership with PNH Soccer Academy in Hong Kong.
June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
June 27 – Mexico are leading the social media World Cup with more than 9 million interactions since the start, according to social media marketing platform Socialbakers. That is a whopping 2.5 million interactions ahead of second place Germany.
June 27 – Internazionale have launched their first Inter Academy project in Australia in Brisbane in partnership with Fullshare Holdings and Sparrow Early Learning, as the Club’s Official Education Partner.