Iberdrola agrees 3-year sponsorship of Portuguese women’s game
April 11 – Spain-based energy company Iberdrola has agreed a three-year sponsorship with the Portuguese Football Federation (FPF) covering the women’s game in Portugal.
Football Marketing
New Saints agree beer and wine partner ahead of Champions League party
April 10 – 16-time JD Cymru Premier champions The New Saints Football Club have announced a partnership with Beer Trading & Kompass Wines, naming them as the official beer and wine supplier for the club.
Premier Sports returns to UK sports broadcast market with naming rights to Scottish League Cup
April 10 – Sports broadcaster Premier Sports has confirmed its return to the UK market having bought back its business sold to Swedish streaming platform Viaplay in a deal that includes naming rights to the Scottish League Cup, to be called The Premier Sports Cup next season.
LaLiga agrees Latin American deal with online trader Exness
April 9 – LaLiga has agreed a regional sponsorship deal in Latin America with online trading platform Exness, which is looking to strengthen its position in the LatAm region.
Premier League title race extends to digital realm with Manchester clubs dominating
April 9 – As the Premier League title race heats up on the pitch, a closer look at the digital realm reveals significant developments in club engagement since 2016 as Manchester City and Manchester United battle it out for top dog.
Kellogg’s launches summer football camps campaign with 30,000 free spaces
April 9 – Cereal brand Kellogg’sis providing 30,000 free spces at football camps throughout Great Britain this summer for 7-14 year olds.
Betano takes over Brazil’s Serie A naming right in near $50m, 3-year deal
April 8 – Online betting operator Betano will replace Assaí as a title sponsor of the Brazilian topflight.
Football’s social media club giants swing into Champions League overdrive
April 8 – The battle this week in the Champions League quarter finals will also see some of Europe’s biggest football club social media accounts swing into action.
Yahoo Sports and OneFootball combine for content hub in US and Canada
April 4 – Global media and tech business Yahoo has struck a deal between its Yahoo Sports division and streaming platform OneFootball to create a new hub for football content.
Barclays poised to double its WSL sponsorship in 3-year deal
April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.
Deutsche Telekom subsidiary Crnogorski dials in Montenegro sponsorship
April 3 – The Football Federation of Montenegro (FSCG) has signed a one-year sponsorship with Crnogorski Telekom, part of the Deutsche Telekom Group.
Fluminense agree €7m+ short sponsorhip with Superbet
April 2 – Superbet will become a new main sponsor of South American champions Fluminense in a deal worth at least €7.7 million a year.
E-commerce platform AliExpress joins Euro 2024 partner roster
March 28 – Online retail marketplace AliExpress, part of China’s e-commerce giant Alibaba Group, has been unveiled as an official partner of Euro 2024.
Premier League brings VR developer Rezzil in-house with 4-year deal and stake in business
March 28 – The Premier League has agreed a four-year partnership with virtual reality (VR) software developer Rezzil to develop a VR game which is expected to be launched later this year.
Aston Villa agree £40m Betano deal taking them to deadline for end of betting sponsorships
March 27 – Betano has been named the new shirt sponsor of Premier League Aston Villa in a two-year deal worth £20 million per season.