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Sponsorship

Man City re-treads sleeve branding with new Nexen deal

September 16 – Manchester City have renewed their partnership with Korean tyre giant, Nexen Tire, for a third term, keeping their sleeve sponsorship position and adding sleeve branding to the women’s team, training kit branding and the club’s esports team.

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Sponsorship

Everton renews deal with Fratelli Beretta

September 14 – Everton, riding high from their weekend opening season win over Spurs, have more cause to be positive having extended their partnership with Italian food giant Fratelli Beretta.

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Sponsorship

Online gambler picks up Leicester City deal as it readies a UK site launch

September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.

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Sponsorship

Milka-ing it: Mondelēz agrees Bundesliga partnership to start 2021

September 11 – US confectionary giant Mondelēz International has continued to spend its European marketing dollars on football with the announcement that it will become an official partner of Germany’s Bundesliga and Bundesliga 2.

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Football Marketing

Spurs partner with Libertex trading platform in multi-year deal

September 10 – Premier League Tottenham Hotspur, known for their well-heeled City of London working fans, have a new trading platform for them to play on.

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Football Marketing

LaLiga agrees Asia deal with bookie M88 with a focus on content-driven marketing

September 10 – LaLiga has signed a new agreement with online betting platform M88 to become the league’s Official Regional Betting Partner in Asia.

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Sponsorship

Tribus clock in with Liverpool deal in time for season start

September 10 – Swiss luxury watch brands are timing their assault on the Premier League and its clubs with precision.

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Football Marketing

Hublot takes over from Tag Heuer as Premier League timing partner

September 9 – The Premier League has unveiled Swiss luxury watchmaker Hublot as its new Official Timekeeper from the start of the 2020/21 season.

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Football Marketing

AC Milan punt on regional expansion with Yabo Sports deal in Asia

September 8 – AC Milan, which has renewed focus on creating regional sponsorships, has signed a three-year deal with casino and sportsbook operator Yabo Sports as an official regional partner across Asia.

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Football Marketing

Leicester City expand Vitality partnership to newly acquired women’s team

September 8 – Premier League Leicester City, whose owners King Power completed the acquisition of the women’s team of the same name last month, have signed the first major sponsor for their new team in health and life insurance firm Vitality.

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Sponsorship

Fulham land BetVictor as main sponsor for Premier League return

September 8 – Fulham, back in the Premier League at the first time of asking, have confirmed online bookmaker BetVictor as the club’s main sponsor.

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Football Marketing

Adidas adds another six years to Belgian kit sponsorship

September 7 – FIFA’s top ranked national team Belgium have renewed their kit partnership with Adidas, taking them through to 2026.

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Football Marketing

Liverpool becomes Cadbury’s fifth Premier League club 3-year global deal

September 7 – Chocolate brand Cadbury has added a fourth Premier League club to its sponsorship roster, becoming Liverpool’s first Official Global Chocolate Partner.

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Football Marketing

Premier League asked to rethink UK TV deals to open more live games to locked out fans

August 28 – The Premier League is coming under government pressure to make more live games available to fans while stadia remain closed.

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Football Marketing

‘Buy now, pay later’ Man City sign Laybuy as payment provider sponsor

August 28 – Manchester City who just avoided falling foul of the ‘buy now, pay later’ mentality when it won its CAS appeal against UEFA’s sanction for overspending and breaking its financial fair play rules, has somewhat appropriately signed a new financial sponsor who offers exactly that kind of consumer service.

Read more …

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