London Mayor has no issue sending capital’s top clubs overseas to play Premier League
July 29 – The Mayor of London Sadiq Khan has caused a major stir for saying he believes Premier League fixtures being played abroad is inevitable.
Premier League
Man City agree multi-year deal with online bookie Betway
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
Kitman Labs adds its data solutions to improving performance of Premier League match officials
July 25 – The Professional Game Match Officials Limited (PGMOL) group that officiates all Premier League matches has announced a new partnership with data analytics business Kitman Labs.
Bournemouth secure record 2-year shirt sponsorship with Asian bookie BJ88
July 24 – Premier League AFC Bournemouth have unveiled Asian online bookmaker BJ88 as their new front-of-shirt partner in a two-year deal.
Man City owners CFG ink development deal with Sony Pictures Television
July 24 – City Football Group (CFG) have partnered with entertainment giant Sony Pictures Television (SPT) to co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.
Forgive and forget? Maresca insists no split in Chelsea team over racist Fernandez video
July 24 – New Chelsea manager Enzo Maresca insists there will be no problems when Enzo Fernandez joins up with the squad on Monday for their USA pre-season tour despite the racism storm involving the Argentine midfielder.
Friedkin pulls out of Everton acquisition over debt concerns
July 22 – Everton owner Farhad Moshiri is looking for another buyer for the club after the Friedkin Group pulled out of a £400 million deal agreed in principle in June.
Liverpool adds workwear brand Strauss in multi-year deal
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.
Aston Villa agree retail partnership with JD Sports ahead of US tour
July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.
Saints unveil crypto-casino Rollbit as shirt sponsor for Premier League return
July 17 – Premier League side Southampton, back in the top flight next season after a year in the Championship, have signed crypto casino Rollbit as the club’s shirt sponsor.
Spurs secure crypto partnership with Kraken
July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
Saudis consolidate their grip on Newcastle as Staveley steps away
July 11 – Saudi Arabian control of Newcastle United is set to intensify after it was announced that co-owners Amanda Staveley (pictured) and Mehrdad Ghodoussi are stepping aside.
Man City suit up for new Champions League campaign
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
Chelsea agree 4-year hotels sponsorship with Singapore’s Ascott
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
Crypto-based gaming platform takes Leicester City shirt front
July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.