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Women

Brazil go overseas to Sundhage to pick up national women’s team reins

July 26 – Experienced Swedish coach Pia Sundhage will replace Vadao as the head coach of the Brazilian national women’s team, the Brazilian Football Confederation (CBF) announced.

Read more …

Football Marketing

Standard Chartered and Joie expand Liverpool deals to take women’s shirt positions

July 19 – Liverpool’s women’s team, currently on tour with the men in the US, has announced tour sponsor Joie as their principal partner as well Standard Chartered as their main shirt sponsor.

Read more …

Football Marketing

US women get $529K pay boost from P&G’s Secret Deodorant

July 15 – Procter and Gamble brand Secret Deodorant is giving each member of the US World Cup winning squad $23,000 and its backing in their equal pay dispute with the US Soccer Federation.

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FIFA

FIFA announce forum to study France 2019 learnings; US set new rankings record

FIFA-headquarters

July 15 – FIFA has announced that it will hold a special conference for technical directors and women’s national team coaches in Milan on September 22 to analyse the women’s World Cup just completed.

Read more …

Concacaf

Marley ready to continue Reggae Girlz funding but wants to pay direct and not through JFF

July 15 – Cedella Marley, the driving force behind the funding of the Jamaican Reggae Girlz and their journey to the France 2019 World Cup, has said she is prepared to continue with the financing of the girls for the PanAm Games.

Read more …

Women

World Cup won, US women now to turn to mediation over equal pay with USSF

By Andrew Warshaw

July 11 – Now that they have captured the hearts of their nation – and millions more fans worldwide – by retaining their World Cup trophy, the US women’s squad are turning their attention back to their potentially far more arduous legal fight for equal pay.

Read more …

FIFA

Women’s game is missing $1.2bn in sponsorship value, but will any catch up be shared equally?

July 10 –The total potential sponsorship value of women’s football globally is currently undervalued by a massive $1.2 billion globally, according brand valuation consultancy Brand Finance.

Read more …

Women

Man City vs Man Utd derby to open WSL season at Etihad

July 9 – Manchester City will play their first ever Women’s Super League derby match against Manchester City at the Etihad Stadium on September.

Read more …

France 2019

Dominant US get the job done to win 4th World Cup

By Andrew Warshaw

July 7 – Rarely has one team at a major international tournament been so far ahead of the opposition in terms of skill, tactics and game management.

Read more …

France 2019

Infantino and Macron booed at France 2019 final as fans and players demand equality

July 7 – Gianni Infantino’s attempt to gain the moral high ground by drawing on the success of the women’s World Cup backfired somewhat on Sunday when he was booed ahead of the World Cup final between the United States and Netherlands.

Read more …

Sponsorship

Budweiser keep their eye on the US women with first NWSL deal

July 7 – With the Women’s World Cup ending in France with a win for the US, Budweiser has announced it is extending its women’s football sponsorship in a multi-year partnership with the National Women’s Soccer League (NWSL), the nine-team professional women’s league in the US.

Read more …

Football Asia

Chinese women get $145m boost backed by Alipay

July 7 – China’s commitment to football has been reinforced in the women’s game with Alipay committing to a $145 million 10-year investment in the women’s game in the country.

Read more …

FIFA

FIFA’s European-weighted women’s task force holds first powwow

July 4 – FIFA has held the first meeting of its Professional Women’s Football Task Force which aims to bring together women’s football stakeholders to influence decisions on the growth of the women’s professional game. 

Read more …

France 2019

Dutch beat Sweden in extra time to set up France2019 final against US

July 4 – European champions the Netherlands reached their first Women’s World Cup final on Wednesday with a 1-0 win after extra time over Sweden.

Read more …

France 2019

Morgan’s tea taunt marks end of England’s World Cup party

July 3 – England’s semi-final jinx continued at the women’s World Cup semi-final on Tuesday as they lost 2-1 to defending champion the United States, extending the wait for a senior England side to win a major final to 53 years.

Read more …

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