August 3 – British online bookmaker Bet365 has snapped up half of LaLiga’s top division clubs in two-year sponsorship deals starting with the coming season which kicks off this weekend with the Spanish Super Cup between Barcelona and Sevilla being hosted in Morocco.
July 31 – Bundesliga club Borussia Dortmund, who recently announced a push into expanding in Asia with the opening of a Singapore office, has agreed a deal with SBOBET to become the club’s official betting partner in Asia.
July 27 – Online sports betting operator 10Bet has added West Bromwich Albion to its EFL Championship sponsor portfolio in a one-year deal believed to be worth £1 million.
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.
July 6 – Hard on the heels of Betway having announced two new club betting sponsorship in LaLiga, Marathonbet has taken its first Spanish steps becoming the main sponsor of Girona FC.
June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
June 21 – French champions Paris-Saint-Germain have signed up Unibet as their official betting partner in a two-year deal worth €3 million.
June 15 – With the US having opened up the market for legal sports betting nationwide, it now looks set to embrace another of Europe’s football phenomena, the growth of the football betting sponsorship dollar.
June 24 – Premier League Manchester City has signed its first global betting partnership with online bookmaker Marathonbet. The UAE-owned club has previously resisted betting company sponsorship.
May 16 – Premier League Tottenham Hotspur have extended their partnership with bookmakers William Hill in what the club says is a multi-year deal.
January 24 – After a long wait the Scottish Premier League (SPFL) has officially announced Labrokes will stay as title sponsors for a further two years taking them to at least 2020.
January 23 – Newcastle United has removed online betting firm FUN88 from the club’s youth team shirt. The sponsor’s logo was deemed by the club as a potential breach of FA regulations and comes after growing pressure on the UK government to look harder at the gambling advertising from betting companies in broadcast media and club sponsorships.
January 17 – After concluding a new sponsorship deal with the DFL (German FA) subsidiary Bundesliga International to the end of season 2020/21, sports betting company Tipico have immediately launched a testosterone-charged advertising campaign under the slogan “Nur wer mitspielt, ist mittendrin!” (Only Those Who Play Are Part Of The Game).
January 10 – AC Milan who have been under scrutiny by UEFA over financial fair play issues following their acquisition by Chinese-led consortium Rossoneri Sport Investment Lux, which is controlled by Chinese investor Yonghong, has released better news with the announcement of a sponsorship deal with online betting platform VWin.
August 18 – Ladbrokes, one of the UK’s leading High Street and online bookmakers, has announced two new partnerships with Premier League clubs Burnley and Leicester City for the 2017/18 season.