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Tag: SPFL

SPFL unveils rebrand for Challenge Cup with KDM Group tie up

May 8 – The Scottish Professional Football League (SPFL) has unveiled a new look, and name, for its long-running Challenge Cup, now officially rebranded as the KDM Evolution Trophy following a multi-year sponsorship deal with construction firm KDM Group.

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Sponsorship

Carling agree 3-year deal with SPFL

October 8 – The Scottish Premier Football League (SPFL) has signed a three-year deal with Carling which will make it the official beer of the SPFL until the end of the 2026/27 season, subject to extension.

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Finance

SPFL turnover rises to record £44.3m

October 7 – The Scottish Professional Football League (SPFL) has reported a significant financial boost, with its 2023/24 turnover rising by £2.4 million (6%) to reach a record £44.3 million. 

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Sponsorship

Bookmaker William Hill agrees 5-year title sponsorship of SPFL’s four divisions

June 7 – Bookmaker William Hill will become the title sponsor of all four SPFL (Scottish Professional Football League) divisions from the start of next season in a record-breaking, five-year deal.

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Europe

Scottish fans break attendance records as Scotland tops ranking of attendance per capita

May 31 – The Scottish Professional Football League (SPFL) has set a new season’s attendance record, tallying a total of 5,151,522 supporters in stadia for the 2023/24 campaign.

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Football Marketing

William Hill set to put its money on SPFL title sponsorship

May 10 – The Scottish Professional Football League (SPFL) is near to closing a new title sponsorship with bookmakers William Hill once online car retailer cinch’s contract runs out at the end of this season.

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Broadcast

SPFL extends BBC domestic TV rights and Infront overseas agency deal until 2029

July 18 – The Scottish Premier League (SPFL) has  agreed multi-year extensions to its BBC broadcast deal and with Infront, for its international TV rights sales. 

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Football Marketing

Puma bounces Mitre out the game with official ball deal in Scotland

May 24 – Scotland’s top men’s and women’s leagues have appointed Puma as the official match ball provider in a multi-year deal starting with the 2023/24 season.

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Football Marketing

Scots refusal to follow EPL lead on banning betting sponsors draws political anger

April 19 – The former First Minister of Scotland Henry McLeish has criticised the Scottish Professional Football League (SPFL) over its stance that it has no plans to restrict gambling sponsors from advertising on club shirts.

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Finance

SPFL targets income boost to £50m by 2029

August 16 – Scottish Premiership clubs have targeted an increase in the SPFL’s annual distributable income to £50 million by 2029, following a Deloitte review of the league’s commercial operations.

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Football Marketing

Sorare adds SPFL license to its NFTs portfolio

April 21 – Sorare have added another European league to their NFT game portfolio, securing a multi-year license agreement with the Scottish Professional Football League.

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Coronavirus

Scots bring forward winter break in bid to beat worst of omicron surge

SPFL logo

December 23 – The Scottish Professional Football League has confirmed its top flight will bring forward its winter break in the wake of new restrictions on capacity crowds caused by the surge in the Omicron variant.

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Football Marketing

SPFL signs record 5-year title sponsorship with car etailer cinch

June 10 – The Scottish Professional Football League (SPFL) has unveiled online used car marketplace cinch as its new title sponsor in a five-year deal it is saying is the biggest the SPFL’s history.

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Broadcast

SPFL embraces QTV’s remote production for live matches

May 20 – Scotland’s SPFL has embraced new broadcast technologies commissioning production company QTVto deliver a remote production solution that will cover 142 Scottish Premiership matches per season.

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Sponsorship

SPFL winners Rangers agree record shirt deal with Kindred Group betting brands

May 6 – Scottish champions Rangers have renewed their shirt sponsorship with Kindred Group betting brand 32Red in what the club is saying is a record deal.

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