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Football Marketing

ESA survey finds confidence is returning for recovery of sponsorship business

June 30 – The European Sponsorship Association (ESA) has released results from the second edition of its ESA Sponsorship Sentiment Tracker, indicating that there is a growing confidence in the sponsorship business as coronavirus lockdown is eased across Europe.

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Broadcast

Serie A forfeits millions as beIN forces rebate that will shake up TV rights market

By Paul Nicholson

June 29 – Serie A returned to beIN Sport TV schedules at the weekend following the last-minute conclusion of a deal between the broadcaster and the league over a reduction in the rights fees to be paid.

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Football Marketing

First Everton, now Villa. Cazoo park their football marketing bus

By David Owen

June 29 – Aston Villa, the famous old Birmingham-based club currently lying next to last in the Premier League table, have signed online car retailer Cazoo as their new shirt sponsor and “principal partner”. 

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Football Marketing

Bin Laden cutout removed from Elland Rd after fan objects to being seated by him

June 25 – Promotion-chasing English Championship club Leeds United have removed a cardboard cut-out of former al Qaeda leader Osama bin Laden from the stands at its stadium.

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esports

LaLiga renews EA Sports in 10-year deal with focus on growing eLaLiga Santander

June 25 – Electronic Arts and LaLiga have extended their partnership in a 10-year deal that will keep EA Sports’ FIFA title as the league’s official and exclusive video games partner.

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Broadcast

BeIN Sports follows through on Italian warnings, blacking out Serie A on its networks

June 23 – BeIN Sports went dark on the broadcast of the return of Serie A from the coronavirus shutdown this weekend as tensions mount over the league’s relationship with Saudi Arabia and the kingdom’s support of pirate channel beoutQ. 

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Football Marketing

Crypto-rush: $BAR fan tokens sold out in 2 hours. Barca to issue new release tomorrow

June 23 – It took just 120 seconds for the Barcelona blockchain fan tokens to sell out on the Chiliz Exchange yesterday, raising $777,000.

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Broadcast

Bundesliga secures €4.3bn TV deals for Germany; DAZN and Sky still in play

Bundesliga TV

June 22 – The Bundesliga has become the first major European league to negotiate a new TV rights deal in the coronavirus age. While the new deal shows a reduction on the previous broadcast money achieved, it nevertheless suggests that there is still some life left in the market.

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Football Marketing

Barca launch $BAR tradeable fan token with Socios.com flash sale

June 19 – FC Barcelona are to take their first steps into the Fan Token blockchain zone with a 48-hour flash sale of $BAR, in partnership with bitcoin platform Chiliz.

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Broadcast

LaLiga and DFL combine to shut down 2m subscriber pirate streaming network

June 19 – With the row over the Saudi-based BeoutQ pirate broadcaster and the takeover of Newcastle United still hot news, an international coalition has managed to shut down another illegal streaming network

Read more …

Football Marketing

Inter make it 21, with launch of Turkish academy project

inter milan logo

June 19 – Italian giants Inter Milan have added their 21st international academy project with the launch of the Inter Academy Turkey in local partnership with 3H Sport Okullari, part of Altun Logisitics.

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Europe

Mediacom picks up a slice of the future with Brazil and Real Madrid starlet Vinicius Jr

June 16 – Move over Neymar Jr, Brazil’s hottest young talent Vinicius Jr has signed a big deal with a giant agency.

Read more …

Broadcast

AFC opens up bid process for Middle Eastern TV rights by territory

June 12 – The Asian Football Confederation (AFC) has issued an RFP (request for proposals) covering broadcast rights for 10 Middle Eastern territories.

Read more …

Football Marketing

Snapchat snafu: Alli’s ban will keep him out of crunch Spurs vs Man Utd restart

June 12 – Tottenham and England midfielder Dele Alli has been banned for one match by English football authorities over a post on social media about coronavirus.

Read more …

Broadcast

OneSoccer grabs DFB-Pokal rights as Canadians tune in to Alphonso Davies

June 10 – The standout performances of Bayern Munich’s Canadian sensation Alphonso Davies has prompted OneSoccer, Mediapro Canada’s dedicated soccer service, to acquire the live rights to the semi-finals and final of Germany’s DFB-Pokal, the country’s top cup competition.

Read more …

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