Twitter’s racist hattrick: Pogba penalty miss sparks social media abuse
August 20 – Manchester United midfielder Paul Pogba has become the third player in a week to be the subject of racist abuse on social media in England after missing a penalty.
August 20 – Manchester United midfielder Paul Pogba has become the third player in a week to be the subject of racist abuse on social media in England after missing a penalty.
July 31 – Portugal and Juventus star Cristiano Ronaldo is sport’s top earner on social media, according to new analysis by analytics firm HopperHQ.
July 25 – Facebook has released a set of stats following CAF’s AFCON 2019 championship in Egypt that show more than 10 million people got involved on the social media platform. The official tournament Facebook page had more than 3.6 million likes.
July 23 – Barcelona are the latest European club to launch on the Chinese video-sharing platform TikTok. They join Real Madrid, Bayern Munich, Dortmund and Liverpool as the biggest clubs on the social media channel, others are rapidly migrating the same way. LaLiga is also on the platform.
July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.
By Paul Nicholson
April 4 – A survey of social media activity of international sports governing bodies has ranked FIFA as the best performing international federation (IF) across all platforms. The survey last year ranked FIFA in 10th place.
March 21 – Ex-Manchester United defender Patrice Evra has denied he is homophobic after Paris Saint-Germain condemned what they say were insulting remarks aimed at the club by the former France captain.
February 21 – Spanish clubs are pushing deeper into China via an expanded social media presence with the help if LaLiiga.
October 25 – Arsenal have launched a new chat tool, powered by artificial intelligence and operating across social media channels including Facebook Messenger, Slack, Sky and Telegram, that will give supporters easy access to the latest news, fixtures, results, videos, player stats and ticket information.
September 28 – Premier League Everton are launching two new social media platforms focused on content for American Evertonians. @EvertoninUSA will being posting content on both Twitter and Instagram starting today.
August 9 – France did the double in Russia this summer, not only winning the World Cup but also beating Brazil to the top of a ranking of countries who added the most social media followers during the tournament.
July 18 – Brazil won the World Cup of Social Media with more than 193 million interactions on Instagram, according to data technology specialists Primetag. Across the whole World Cup there were more than 990 million interactions generated by the content on the platform.
July 17 – Twitter, which has ruthlessly axed hundreds of football accounts without explanation or recourse to appeal, has broadcast its first full match live with a team from Italy’s Serie A.
June 27 – Mexico are leading the social media World Cup with more than 9 million interactions since the start, according to social media marketing platform Socialbakers. That is a whopping 2.5 million interactions ahead of second place Germany.
June 12 – Portuguese technology company Primetag has launched a social media ranking tool ahead of the Russia 2018 World Cup that provides up-to-the-minute aggregated data from the Instagram accounts of players, coaches and teams with the purpose of measuring influence.