Andrew Warshaw: Restoring FIFA’s tattered reputation is a big ask of new communications chief De Gregorio

It’s one thing spearheading FIFA President Sepp Blatter’s election manifesto against a single opponent who later pulls out anyway. It’s quite another taking on a sceptical global media to try to repair the organisation’s battered standing in the game.
That’s the task facing FIFA’s new communications chief Walter De Gregorio, who takes up his new post on October 1.
Given the need-to-know basis on which the FIFA communications policy has operated in the past,