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Football Marketing

Just win it. Adidas eat Nike’s lunch in Europe’s big competitions

adidas v nike

July 13 – Nike may have been the dominant brand when it comes to winning major European leagues and titles over the past 11 years (Nike 37 Adidas 26), but last season Adidas wiped out the swoosh winning six out of seven major European tournaments.

Read more …

Football Marketing

DHL activate Man Utd sponsorship with UNITED.DELIVERED. campaign

July 13 – Manchester United sponsor DHL has activated a marketing campaign that invites Manchester United fans to host a match. DHL will deliver the match ball and the playing kits for the teams, wherever in the world the match is to be played.

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Broadcast

Man Utd cut reliance on Sky and Virgin to launch TV channel on the web

MUTV logo

July 11 – Manchester United has launched a new streaming service at mutv.com which will enable subscribers to sign up to the channel without having to go through a satellite subscription. The channel will only be available to subscribers in the UK and Ireland at the start.

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FIFA

McDonald’s adds to FIFA sponsor concerns with rumours it is going cold on Russia 2018

July 10 – With the World Cup in Russia less than a year away, one of FIFA’s top front-line sponsors, McDonald’s, have been in discussions about a possible withdrawal due to ethical concerns.

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Football Marketing

India stokes local sponsorship sales for U17 World Cup with Coal India deal

July 10 – It may not be a message for environmental sustainability, but it will help FIFA’s financial sustainability. Coal India has signed up as the third National Supporter for the U-17 World Cup by the Local Organising Committee (LOC).

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Football Marketing

QNET keeps ‘direct selling’ partnership with Man City in new 3-year deal

July 7 – Premier League Manchester City have renewed their global partnership with Asian direct selling company QNET for another three years to 2020.

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Broadcast

TV scheduling row: Game, set and match to FIFA in Wimbledon clash

FIFA TV camera

July 6 – FIFA says it will not back down after scheduling next year’s World Cup final kickoff in Russia on the same afternoon as the Wimbledon men’s tennis final.

Read more …

Football Marketing

Toyota race to start line with last-minute Gold Cup sponsorship deal

July 6 – With 48 hours to go before the kick-off of the Gold Cup at The Red Bull Arena in Harrison, New Jersey, CONCACAF have announced another last-minute sponsorship sale with Toyota coming on board as the Official Motor Vehicle of the CONCACAF Gold Cup.

Read more …

Broadcast

Premier League pirates. English fans turn to illegal streaming to watch their teams

July 4 – Nearly half of Premier League fans have at some stage streamed a top-flight game online through an unauthorised provider, according to a survey conducted by the BBC. 

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Football Marketing

Spurs join Chelsea on Nike roster in £30m kit deal

By Paul Nicholson

July 4 – Nike have added Premier League Tottenham Hotspur to their club kit supply roster in a multi-year deal that begins next season. The announcement was made formally at the launch of the club’s new playing strip.

Read more …

Football Marketing

Aston Villa bet on Terry to take them up. Unibet wager on Villa to get there

July 4 – He may not be everyone’s cup of tea and has courted controversy throughout his career but former England and Chelsea captain John Terry has resisted the temptation to try and join the exodus to China by signing a one-year deal with second-tier Aston Villa at the age of 36 for one final challenge.

Read more …

Football Marketing

Bavarian brothers: Bayern and Siemens form new technology alliance

July 4 –  Munich-based German engineering firm Siemens has been named as the Performance Partner of FC Bayern München in a three-year deal starting with the new season.

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Football Marketing

BODYARMOR takes a tournament sponsorship slug of the Gold Cup

July 3 – With the CONCACAF Gold Cup kicking off next Friday (July 7), BODYARMOR SuperDrink has signed up as the tournament’s hydration partner. The launch was given star power with the roll out of NBA superstar Kobe Bryant at the Rose Bowl in Los Angeles.

Read more …

Football Marketing

Italian federation sets October date for first Hackathon in Trento

June 30 – The Italian FA (FIGC) is to run its first Hackathon in conjunction with the University of Trento October 15-16. The FIGC is inviting registrations to event which is open to participants internationally.

Read more …

Football Marketing

PSG vs Juve, Barca vs Real: Miami prepares to put on a party for Europe’s giants

June 29 – It may be a month to go before the match but Relevent Sports, organisers of the International Champions Cup, are ramping up the promotion of the El Clásico clash between Barcelona and Real Madrid at the Hard Rock Stadium in Miami on July 29.

Read more …

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