June 3 – Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing a three-year sponsorship agreement with leading corporate payment company Corpay.
June 3 – Two global spheres collided at the UEFA Champions League Final in Munich as A-List celebrities flocked to the German city to watch the pinnacle of club football in Europe.
June 2 – Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional sponsor to ‘Official Global Consumer Electronics Partner’.
May 30 – Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup.
May 30 – Major League Soccer (MLS) has signed a multi-year agreement with Corpay, a global financial technology firm listed on the New York Stock Exchange, to serve as the league’s Official Foreign Exchange (FX) Provider.
May 30: The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will be named the Official Platinum Partner of the SPL until July 2030.
May 30 – Global betting behemoth bet365 has secured all betting rights to Allianz Parque – the gleaming 43,000-capacity fortress that houses Brazilian giants Palmeiras in Sao Paulo and stands as one of South America’s most prestigious sporting cathedrals.
May 29 – Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for matches at the Ramón Sánchez-Pizjuán Stadium. The agreement strengthens Sevilla’s international commercial strategy by offering verified matchday access to fans around the world.
May 29 – Manchester United’s troubled season continued across the globe this week, as the club opened its commercially motivated post-season tour of Asia with a 1-0 defeat to the ASEAN All-Stars in Kuala Lumpur – a result that quickly drew ridicule from fans and even a jab from the Malaysian Prime Minister.
May 29 – The Turkish Football Federation (TFF) has signed another sponsorship deal, this time brewing up a partnership agreement with one of Turkey’s largest coffee companies, Arabica Coffee House.
May 29 – Fox is putting women’s football front and centre on American television like never before, after the broadcaster announced that 19 matches from UEFA Women’s EURO 2025 will air on the main Fox broadcast channel. This isn‘t just news – it‘s a statement.
May 28 – Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season.
May 28 – West Ham United and London Stadium have signed new multi-year deals with BrewDog, making the independent brewer the official beer partner of both the Premier League club and the stadium.
May 28 – Relevent Sports Agency, which sensationally acquired the rights to the UEFA Champions League and other UEFA properties earlier this year, has unveiled the leadership team that will exploit these rights.
May 23 – The UEFA Women’s Champions League has found a new home in the UK with Disney+ clinching a landmark five-year deal to broadcast European women’s football’s premier club competition, wresting the rights from DAZN who had held them for the past four seasons.