April 24 – Football jerseys represent prime advertising real estate in the sports marketing world, prompting England’s Women’s Professional Leagues Limited (WPLL) to enlist Two Circles, an international sports and entertainment firm, to secure a principal sleeve sponsor for the Women’s Super League (WSL).
April 24 – FIFA has secured a crucial broadcasting agreement for one of its key TV markets as Channel 5 reached a sublicensing deal with global rights holder DAZN to broadcast the FIFA Club World Cup (CWC) this summer in the United Kingdom.
April 22 – Two Los Angeles clubs, the National Basketball Association’s (NBA) Los Angeles Lakers and Major League Soccer’s (MLS) LA Galaxy, have paired up to merge football and basketball ahead of the NBA playoffs in a cross-sport collaboration.
April 22 – BBC host and football legend Gary Lineker is just weeks away from stepping down from Match of the Day (MOTD), after 26 years at the helm of the iconic highlights show. True to form, he’s not leaving quietly.
April 23 – Borussia Dortmund have renewed their partnership with Vietnamese firm Kobler through the 2025/26 season, extending a regional agreement that has become central to the Bundesliga club’s Southeast Asia commercial strategy.
April 23 – The North Macedonian Football Federation (FFM) has signed a partnership agreement with hotel chain DoubleTree by Hilton.
April 22 – AC Milan have taken another step in their international grassroots strategy with the launch of two Milan Junior Camps in Central Europe this July — in Prague (14–18 July) and Rovinka, Slovakia (21–25 July).
April 22 – Brazilian club São Paulo have announced the termination of their sponsorship agreement with Viva Sorte following a conflict of interest with the club’s title sponsor Superbet.
April 22 – While most 37-year-olds are shopping for sensible footwear, Lionel Messi’s feet remain one of the world’s most valuable real estate investments.
April 22 – The Bulgarian Football Union (BFU) has signed a tripartite agreement with the Junior Achievement Bulgaria Foundation (JA) and the Association for Production, Storage and Trading of Electricity (APSTE) to increase the financial literacy and entrepreneurial skills of junior and youth national football teams.
April 17 – Major League Soccer has deepened its relationship with performance intelligence firm Kitman Labs in a move that could help stitch together a more coherent player development pathway across the United States and Canada — from academy level through to the first team.
April 17 – Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership until 2028 despite growing concern over the actions of Paul Kagame’s regime.
April 17 – Bulgaria’s Levski Sofia has signed a two-year sponsorship agreement with the online retail company NostroLux. The agreement will come into effect in August this year, when the new season starts in Bulgaria.
April 17 – Spain’s Villarreal CF continues its quiet infiltration of the US youth soccer market with the opening of an academy in Hailey, Idaho—marking the club’s 14th affiliated academy in North America.
April 17 – FC Barcelona’s sponsorship with music streaming giant Spotify continues to blend football with music, with the upcoming El Clasico against Real Madrid on May 11 seeing the club feature Travis Scott branding on their iconic Blaugrana shirt.