March 26 – Designer brands are elbowing their way into touchline fashion as Real Madrid and Manchester City pen new designer deals to keep the football world in style ahead of their quarter final clash in April.
March 26 – The Turkish Football Federation (TFF) has signed an exclusive four-year retail partnership with 11teamsports Group.
March 25 – La Liga EA Sports has become the first football league to reach 10 million subscribers on YouTube, collecting the prestigious diamond play button trophy to mark the milestone.
March 25 – The Romanian Football Federation (FRF) and Romanian fashion brand Bigotti have signed a partnership agreement until the end 2027. Bigotti becomes the official partner of the Romanian national football team, announced FRF.
March 22 – The German FA (DFB) will drop Adidas for Nike as a kit supplier, bringing to an end a seven-decades-long partnership with the Bavaria-based sportswear giant.
March 22 – Premier League Manchester United have agreed a multi-year global partnership Malaysia Airlines who become the club’s official commercial airline.
March 21 – Amazon Web Services (AWS), the DFL Deutsche Fußball Liga Official Technology Provider, has expanded its partnership to become the Official Generative AI Provider of the DFL.
March 21 – Premier League Newcastle United are launching a digital trading card on the Quidd platform, Animoca Brands’ digital collectibles and NFT marketplace. The first cards will be released later this month and will grow to more than 200.
March 19 – Blockchain and crypto specialists Chiliz has entered into a strategic partnership with game studio Unagi and the French Professional Football League (LFP) to launch fantasy football Coach Ligue 1, the first time a league has developed their own game.
March 15 – European sponsorship has surged to €30.9 billion, marking a return to pre-pandemic levels, according to the latest research by the European Sponsorship Association (ESA) in collaboration with Nielsen Sports.
March 13 – The Albanian Football Federation (FSHF) has increased efforts in looking for sponsors and partners for the country’s national team, issuing an open invitation to join a revamped sponsorship programme.
March 12 – The Romanian Football Federation (FRF) and online bookmaker Betano, part of Kaizen Gaming, have extended their strategic partnership until 2030, becoming the brand’s longest partnership globally.
March 12 – TNT Sports, the former BT Sports channel that is now owned by Warner Bros. Discovery, has struck a shared broadcast deal with the BBC for the English FA Cup.
March 8 – The German DFL and US snack giant Mondelēz International have agreed to extend their domestic licensing partnership.
March 7 – The Hellenic Football Federation (EPO) have signed a sponsorship with Volton to become the official energy sponsor of the Greek national team.