November 27 – EA Sports has expanded its partnership with UEFA, including Euro 2024 in its hit EAFC 24 game, and and announcing it will be the platform for UEFA’s new eEURO Esports competition.
November 27 – Germany’s Bundesliga has signed a long-term deal with South Korean digital streamer Coupang Play, beginning at the start of next season. Coupang wlll have exclusive rights to stream Bundesliga and Bundesliga 2, as well as the German Supercup and the relegation play-off matches in its home territory.
November 27 – Tottenham Hotspur, alongside its Official Payment Partner, AstroPay, has launched a new ‘green’ initiative targeting the club’s supporters who opt for public transport when attending home matches for the remainder of 2023.
November 24 – Real Madrid-bound Brazilian starlet Endrick is set to sign a long-term boot deal with New Balance after becoming the third-youngest player to feature for Brazil earlier this week.
November 24 – Denmark has extended its long-term agreement with Hummel in a deal that will see the Danish sportswear manufacturer continue to produce Denmark kits until 2032.
November 24 – The English FA has announced a partnership with Adobe that will see the software company become the title sponsor of the Women’s FA Cup until July 2026.
November 21 – Puma are extending their five-year official ball sponsorship with LaLiga with a new multi-year deal starting with the 2024/25 season.
November 22 – The Romanian Football Federation (FRF) has signed a long term agreement with retailer Lagardère which will sell national team merchandise across 22 different stores, mainly located in Romanian airports.
November 21 – Six shirts worn by Lionel Messi during Argentina’s winning run at last year’s World Cup are to be sold at auction and could become the most valuable collection of sports memorabilia.
November 20 – The Turkish Football Federation (TFF) and have agreed a national team sponsorship with Istanbul airport’s iGA PASS which provides services for travellers through the airport.
November 16 – Online travel and accommodation platform Booking.com as agreed a sponsorship with UEFA for both the men’s Euro 2024 in Germany and Women’s Euro 2025 in Switzerland.
November 16 – AC Milan has launched its first academy project in the US in partnership with Black&Red Pumas LLC. The academy will be based in Fairfax, Virginia, and the club said it will be the first steps of a number as it builds the club brand in the US.
November 16 – Manchester United have unveiled a multi-year global partnership with WOW Hydrate. The sports and fitness drink becomes the club’s official sports hydration partner.
November 16 – Inter Milan has reached a deal with Qatar Airways that will see it become the club’s Official Global airline partner until the 2025/26 season.
November 15 – Players union Fifpro and World Football Summit (WFS) have entered into a content partnership agreement, marking a collaborative effort to integrate Fifpro Player IQ’s research and insights into WFS events across Europe, Asia, and the Americas over the next three years.