German market PRIME’d for launch with Bayern deal
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.
Football Marketing
FFK renews ArtMotion deal promising broadcast upgrade
August 11 – The Football Federation of Kosovo (FFK) and ArtMotion have renewed their TV rights contract, giving the cable operator rights to broadcast all football matches from Albi Mall Superliga, First League (both divisions), as well as the Kosovo Cup.
Saudi Pro League grows broadcast deals to 130+ ahead of season kick off
August 10 – The Saudi Pro League (SPL) has confirmed more than 130 broadcasters worldwide for the 2023/24 season including streaming channel DAZN in Europe and FOX Sports in the US.
Chelsea set to close £40m shirt deal with Infinite Athlete
August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.
AS Monaco secures regional sponsorship witb Asian bookie 6686
August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.
Serie A opens 5-season tender for betting streaming and data rights
August 9 – Serie A has issued a five-season tender for betting streaming and data rights starting with the 2024/25 season and running through to the end of the 2028/2029 season.
Arsenal and Liverpool dial up Google Pixel deals
August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.
Arsenal adds Unilever brand to partnership roster in two-year-deal
August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.
Booking.com hosts remain unpaid as FIFA sponsorship rolls on without comment
By Paul Nicholson
August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.
Hellenic FA tenders domestic broadcast rights to Greek Cup
August 8 – The Hellenic Football Federation (EPO) has tendered the domestic broadcast rights for the Greek Cu, giving TV stations a month to submit their bids.
Atletico Madrid on schedule to land Riyadh Air shirt sponsorship for season start
August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.
Russia’s Lukoil pump cash into Hadjuk Split as part of their ‘humanitarian’ sponsorships
August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.
Bournemouth sign training kit deal with Dun and Bradstreet
August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season.
Mengniu expands FIFA deal to cover next three World Cups
August 4 – China’s Mengniu has attached its name to FIFA’s next three World Cups, extending a previous partnership with the world federation.
Everton sign KICK as sleeve patch sponsor
August 4 – Everton FC have agreed a multi-year sleeve sponsorship with online streaming platform KICK.