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Football Marketing

Bulgaria’s CSKA 1948 enter digital tech space with Ammer

June 29 – Bulgaria’s CSKA 1948 have agreed a deal with the Swiss company Ammer Technologies to build a digital fan token and NFT’s as part of a broad ranging digital technology partnership.

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Football Marketing

Qatar Airways takes flight. Bayern fans wave them off

June 29 – Following a persistent fan protest, German giants Bayern Munich have decided against renewing their sponsorship deal with Qatar Airways.

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Football Marketing

Fulham and Burnley go all-in with SBOTOP and W88 in advance of gambling ad ban

June 28 – Premier League clubs are taking full advantage of the time lag between next season and the implementation of a ban on shirt sponsorship from betting operators from the start of the 2026/27 season.

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Sponsorship

Monaco add Roche Bobois partnership as look for a better finish

June 28 – AS Monaco has signed a one-season sponsorship with high-end French furniture and decoration brand withRoche Bobois.

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Football Marketing

Galatasaray renew SIXT shirt sponsorship in 5-year €100m deal

June 28 – Turkey’s Galatasaray have renewed their shirt sponsorship deal with SIXT Rent a Car for a further five years.

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Concacaf News

BMO signs up for World Cup/Gold Cup double deal

June 27 – The first deal coming out of the new Concacaf/FIFA commercial partnership has been struck with Canada-based bank BMO.

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Football Marketing

Healthy-looking Bournemouth renew Vitality Stadium naming rights for three years

June 27 – Premier League Bournemouth, who surprised pretty much everyone – by staying up last season including Scott Parker, the manager who led their promotion – have extended their stadium rights naming deal for three years.

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Football Marketing

Google Pixel expands English FA deal to mobile and earbuds partner

June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.

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Africa

Cameroon chief Eto’o takes personal sponsorship with Russian bookie

June 25 – The FA president of Cameroon and former FC Barcelona legend Samuel Eto’o has become an ambassador for 1xBet, but taking up that role could be in breach of FIFA’s ethics code.

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Football Marketing

Meridianbet expands Montenegro FA sponsorship

June 24 – Online bookmaker Meridianbet has expanded its agreement with the Football Association of Montenegro (FSCG) to become the official sponsor of Montenegrin football.

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Football Marketing

Turkey’s Trabzonspor agree 3-year Joma kit deal

June 26 – Turkey’s Trabzonspor has signed a three-year sponsorship deal with sports equipment provider Joma Turkey.

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Football Marketing

Aston Villa go all-in with BK8 shirt deal; Trade Nation take the sleeve

June 22 – Premier League Aston Villa have agreed a three-year shirt front with controversial betting brand BK8. The club has also secured a sleeve sponsorship with online trading platform Trade Nation.

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Europe

PepsiCo kick starts UCL renewals for 2024-27 cycle

June 22 – PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle the first partner to do so the next three-year cycle.

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Football Marketing

Besiktas signs new shirt deal with payments specialist Papara and launches club bank card

June 22 – Turkey’s Besiktas has signed a new sleeve and back of shirt sponsorship deal with electronic money and payment operator Papara.

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Football Marketing

Hatayspor rebuilds its Super Lig position after the Turkish earthquake with Trendyol deal

June 21 – Turkish club Atakaş Hatayspor will resume its participation in the Turkish Super League after receiving financial support from local company Trendyol Yemek.

Read more …

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