March 9 – Online sports betting platform Betcris has expanded its football sponsorships in South America, cutting new deals with Brazilian football clubs Ceará and Fortaleza.
March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.
March 8 – The Turkish Football Federation (TFF) has turned down the highest broadcast bid for the domestic TV rights to the SuperLig, instead preferring to go with an offer that is $50 million below the $150 million beIN/Digiturk had put on the table.
March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner.
March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
March 4 – The Turkish domestic TV rights deal took another twist today, as the deadline for beIN Sport/Digiturk to accept the broadcast packages looked set to pass without signature. beIN Sport/Digiturk is the highest bidder for all of the packages on offer.
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
March 2 – The Turkish Football Federation are playing the ultimate game of brinkmanship over their domestic rights deal that could conceivably plummet from a high of $500 million from the last rights cycle, to just $100 million for the next.
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.
March 1 – Deinze KMSK and their owners ACA Football Partners have partnered with GameFi platform Digital Entertainment Asset (DEA), the Belgian second-division club announced.
March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.
February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.
February 28 – Turkish Super Lig leaders Trabzonspor has agreed with NFT consultancy Capital Block to advise on an initial two NFT ‘drops’. Capital Block also works with Galatasaray.
February 25 – German club Schalke 04 have removed Gazprom logo from the main shirt sponsorship position after Russia’s invasion of Ukraine.