April 29 – The UK government has added the FIFA Women’s World Cup and the UEFA European Women’s Championship to its ‘listed’ events, ensuring the tournaments will remain available for free-to-air television broadcasters.
April 29 – Trabzonspor, who need just two points from four games to be crowned Turkey’s Süper Lig champions, will celebrate with the launch of their first set of NFTs.
April 21 – Sorare have added another European league to their NFT game portfolio, securing a multi-year license agreement with the Scottish Professional Football League.
April 20 – Famed Spanish international defender Gerard Pique claims he has done nothing illegal after his sports event company, Kosmos, was reportedly paid a massive €24 million as part of the deal to move the Spanish Super Cup to the Middle East.
April 20 – The Finnish FA has agreed a sponsorship agreement with state gambling monopoly Veikkaus Oy for the country’s top-flight division, the Veikkausliiga, as well as the National League men’s Ykkönen and men’s Kakknen teams and the men’s and women’s Futsal league teams.
April 18 – A number of Belgian national team sponsors have followed in the footsteps of their Dutch counterparts and said they will stay away from the World Cup in Qatar over human rights concerns.
April 14 – Online footwear, apparel and accessories retailer GOAT will be Paris Saint-Germain’s new sleeve sponsor from the start of next season but joins the club as an official partner immediately.
April 14 – More detail of the new streamed FIFA+ OTT broadcast channel has been released with the ELEVEN media group announced it is supporting the service with bth production and rights.
April 14 – Online car retailer Cazoo, which has been driving its expansion across Europe through football club marketing, has announced its first sponsorship in the German Bundesliga with SC Freiburg.
April 13 – Business and accountancy software specialists Xero have signed on as a FIFA Women’s Football Partner in a multi-year deal that starts in 2023 and covers the World Cup Australia & New Zealand 202, as well as the 2024 and 2026 editions of the FIFA U-20 Women’s World Cup and the FIFA U-17 Women’s World Cup.
April 13 – Football club branded credit cards are back in marketing fashion. Premier League Liverpool have announced financial technology firm Cardless, as an official affinity partner for the launch of club’s first branded credit card for US supporters.
April 12 – Online bookmaker Betcris, based in Costa Rica, has increased its sponsorship footprint in Central America with a three-year deal with Guatemalan club Toros del Malacateco (CD Malacateco).
April 11 – Manchester City’s thrilling 2-2 draw with Liverpool on Sunday captivated television audiences across the globe in the race for the Premier League title but off the field City faces more scrutiny, this time over its official global betting partner Marathonbet, which is approved by the Kremlin for its gambling operations in Russia.
April 8 – Italian giants AC Milan have launched their first official NFT, a 3D NFT of a Rossoneri jersey found in South Sudan.
April 8 – Virtual advertising specialist Supponor has been given German league-wide approval to supply software-based virtual advertising, via its Supponor AIR solution, from the Deutsche Fußball Liga (DFL).