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Social media

Twitter ranking: Bournemouth jump up table, Arsenal close in on 8m mark

August 7 – With the international break it might be reasonable to assume a drop-off in Twitter activity, and in terms of tweets across the Premier League that was the case with the total number dropping to 2,412 against 6,214 the previous week. But the number of new Twitter followers across the league was up.

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Football Marketing

Twitter tables: Man Utd growth slows, Burnley could try harder

August 31 – Manchester United’s rate of Twitter growth slowed last week against the previous week, from 85,000 new followers to 70,500. In contrast Manchester City grew their weekly new followers to 22,100 and can be expected to grow again on the back of exciting Premier League performances.

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Football Marketing

Man Utd top Twitter growth chart, almost doubling against Arsenal

August 25 – Manchester Utd stretched their lead over Arsenal at the top of the Premier League Twitter followers ranking by more than 38,000 followers last week. Their additional 85,700 followers was more than double that of third placed Chelsea, almost triple fourth placed Liverpool, and more than fives times local rivals Man City.

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Football Marketing

Football takes gold in the Twitter Olympics

By David Owen

August 23 – Football has emerged with the gold medal in the Twitter Olympics, with Neymar Junior’s decisive spot-kick in the penalty shoot-out against Germany generating more Tweets per minute than any other piece of Rio 2016 sporting action.

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Football Marketing

Man Utd storm Premier League Twitter table as all clubs show huge gains

Twiter spat

By Paul Nicholson

August 17 – What a difference a year makes in the Premier League Twitter world. Both Arsenal and Chelsea had more followers than Manchester United at start of last year but now the Manchester giants have taken a substantial lead.

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Football Marketing

Stoke take on KingFut to build on Sobhi arrival and Arabic interest

August 15 – Premier League Stoke City has stepped up its push into Arabic markets with the appointment of KingFut as the club’s official digital media partner.

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Broadcast

Facebook edges closer to Premier League with Man Utd and Rooney

By Paul Nicholson

August 3 – Any doubts that Facebook wasn’t preparing a major broadcast assault in the world’s biggest sport can be dispelled with the social media giant tonight making Premier League history with the streaming of a Wayne Rooney’s testimonial match.

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Social media

Barca kill Messi-to-Chelsea rumours and call on fans for social media support

lionel-messi 2588310b

July 12 – Barcelona have stepped up their support for under-fire superstar Lionel Messi by saying he will not be transferred and has been discredited by the Spanish judicial authorities.

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Football Marketing

Man City sign eSports starlet Kez to play for the club

July 8 – Manchester City have signed a new player. Kieran ‘Kez’ Brown will represent Manchester City in football gaming tournaments and fan events.

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Football Marketing

Man City revamps web presence with new URL and mobile focus

July 5 – Manchester City have relaunched their website with a number of new features and at a new url, mancity.com. The new site is the result of a long consultancy process involving multiple rounds of focus groups, surveys, prototype designs, and user.

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Football Marketing

Man City keeping it social with launch of Facebook Messenger account

June 30 – Manchester City have kept up the pace with their football leading social media output with the launch of a Facebook Messenger account, the first football club to open one.

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Football Marketing

Forget Brexit, Liverpool fans get focussed on voting in a picture competition

June 22 – Forget the ‘in or out’ vote for the UK’s future in Europe on Thursday, Liverpool fans – who definitely won’t be in Europe next season – have until Friday to vote for the winning picture of the new Main Stand redevelopment at Anfield.

Read more …

Football Marketing

Man City get GIPHY – a social media site, not a player

June 6 – Manchester City has launched an official club page on social media site GIPHY, the first English Premier League club to embrace the platform.

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Social media

Juve link with KingFut to launch Arabic language service

May 26 – Italy’s Serie A champions Juventus have added an Arabic language service to their web and social media platforms. The deal with KingFut principally targets the middle east and Africa and is the club’s seventh language extension.

Read more …

Social media

Belgians launch Red Devils app in time for Euro2016

Red-devils1

By Samindra Kunti

May 11 – The Belgian FA, the KBVB, has launched an exclusive Red Devils app as coach Marc Wilmots will announce his squad for EURO 2016 on Thursday. 

Read more …

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