June 9 – Chinese smartphone manufacturer TECNO has extended its partnership with the Confederation of African Football (CAF), for the next two editions of the TotalEnergies Africa Cup of Nations (AFCON), set for Morocco in 2025 and the tri-nation hosting in Kenya, Uganda, and Tanzania in 2027.
June 9 – The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium.
June 6 – The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal.
June 4 – The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s national teams. Efbet will also receive naming rights to the national team training base, which will be renamed the efbet National Football Base.
June 3 – Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing a three-year sponsorship agreement with leading corporate payment company Corpay.
June 2 – Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional sponsor to ‘Official Global Consumer Electronics Partner’.
May 30 – Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup.
May 30 – Major League Soccer (MLS) has signed a multi-year agreement with Corpay, a global financial technology firm listed on the New York Stock Exchange, to serve as the league’s Official Foreign Exchange (FX) Provider.
May 30: The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will be named the Official Platinum Partner of the SPL until July 2030.
May 29 – Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for matches at the Ramón Sánchez-Pizjuán Stadium. The agreement strengthens Sevilla’s international commercial strategy by offering verified matchday access to fans around the world.
May 29 – The Turkish Football Federation (TFF) has signed another sponsorship deal, this time brewing up a partnership agreement with one of Turkey’s largest coffee companies, Arabica Coffee House.
May 28 – Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season.
May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.
May 22 – The Turkish Football Federation (TFF) has signed a one-year sponsorship agreement with NATA Holding, although the terms of the deal remain undisclosed.
May 21 – Coca-Cola is making its return to the Premier League, signing a new three-year deal to become the league’s official soft drink partner starting from the 2025/26 season.