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Sponsorship

AEK Athens bring in new Lyle & Scott dress code

July 17 – Greece’s AEK Athens has signed a one-year sponsorship with British designer brand Lyle & Scott who will supply the Greek club with official clothing for the 2024/2025 season.

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Football Marketing

Bodrum FC sell club naming rights to Sipay for first season in SuperLig1

July 12 – Turkey’s Bodrum FC has signed a naming rights deal with Sipay Electronic Money and Payment Services that will see the club will change its name to Sipay Bodrum Football Club for just a year for the upcoming Trendyol Super Lig 2024/2025 season.

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Football Marketing

Meridianbet backs local with AEL Limassol shirt deal

July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol. 

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Football Marketing

Inter sponsorships flying as Qatar Airways upgrade to training kit

July 11 – Italian champions Inter Milan have upgraded their partnership with Qatar airways which will see the brand become the club’s Official Main Training Kit Partner on top of being the club’s Official Airline Partner.

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Football Marketing

Man City suit up for new Champions League campaign

July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.

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Finance

North Macedonia’s Vardar Skopje secures €1m of funding from gaming firm Novomatic

July 10 – North Macedonia’s most successful club Vardar Skopje, has signed a sponsorship deal with Austrian gaming company Novomatic.

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Football Marketing

Coca-Cola trade up sponsorship at Napoli to include training kit

July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.

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Premier League

Chelsea agree 4-year hotels sponsorship with Singapore’s Ascott

July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.

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Football Marketing

Crypto-based gaming platform takes Leicester City shirt front

July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.

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Football Marketing

BPER expands Inter sponsorship with training centre naming rights

July 7 – Inter Milan are moving swiftly under their new ownership and have renewed their sponsorship with bank BPER for a further two seasons and added naming rights to the club’s training centre.

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Football Marketing

Chelsea Women dial in Three, Crystal Palace women deliver TEN

July 4 – Chelsea Women have signed their first training kit sponsorship deal with Three, marking the inaugural women-specific deal as part of a repositioning of the club’s commercial strategy.

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Football Marketing

Spurs complete hattrick of BetMGM Premier League sponsorships

July 4 – Tottenham Hotspur have signed a multi-year partnership that will see BetMGM take over from struggling Getir as the front of training wear partner for the club’s men’s team.

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Football Marketing

Italy’s Serie A gets moving with Enilive title sponsorship

July 4 – Italy’s Lega Serie A has unveiled its new logo incorporating title sponsor Enilive for the first time.

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Football Marketing

Barca put cash before conscience with 1XBET sponsorship renewal

July 3 – FC Barcelona have extended their deal with 1XBET, which will see the controversial online casino continue as the club’s Global Partner and Official Betting Partner until June 2029.

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Football Marketing

Ligue1’s Monaco renew AMP shirt sponsorship

July 3 – AS Monaco have extended their current deal with front-of-shirt sponsor AMP Monaco, signing a new agreement with the Monegasque jewellers which is penned to run until 2026.

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