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Sponsorship

Liverpool add Husqvarna to sponsorship roster

July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.

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Football Marketing

Ali Koç keeps his car dealership parked on Fenerbahçe shirt

July 3 – Turkey’s Fenerbahçe have extended their main shirt sponsorship with car dealership Otokoç for another year until the end of the 2024/25 season.

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Football Marketing

Inter sign record breaking shirt deal with Betsson

July 2 – Serie A champions Inter Milan have signed a record-breaking partnership with Betsson Sport, penning a new four-year agreement they said the biggest shirt sponsorship deal in the club’s history.

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Football Marketing

Online bookie 96.com bets on a Burnley bounceback to Premier League

June 30 – Burnley, relegated from the Premier League last season, have signed a two-year shirt sponsorship deal with online casino and betting platform 96.com.

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Football Marketing

Tyremaker BKT adds 4 years to Serie B title sponsorship 

June 28 – Indian tyre maker BKT has renewed its title sponsorship of Italy’s Serie B – Serie BKT – for a new four-team term starting this coming season and ending in 2028.

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Football Marketing

Hungry Wolves devour a second betting sponsor with LeoVegas deal

June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.

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Football Marketing

FICO backs Chelsea’s US tour

June 27 – Chelsea FC have expanded their partnership with global analytics software businses FICO.

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Football Marketing

Bulgarian cosmetics store looks to break into the male market with Botev Plovdiv

June 26 – Bulgarian club Botev Plovdiv has signed a partnership agreement with MyCosmetics, one of the country’s largest and most popular online cosmetics stores. The one-year contract takes effect immediately.

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Premier League

Liverpool’s Japan Airlines deal lifts off, first stop Philadelphia

June 25 – Premier League Liverpool have agreed a multi-year partnership with Japan Airlines (JAL) who become the club’s official airline partner.

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Football Marketing

InBev expands North American soccer presence with joint MLS/Concacaf deal for Michelob

June 24 – AB InBev brand Michelob Ultra has become the official beer of Concacaf’s club competitions in a joint deal that includes the MLS and naming rights to the Campeones Cup, played between the winner of the MLS Cup and Mexico’s LigaMX.

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Sponsorship

VIVO dials in for Euro 2024 with smartphone storytelling campaign

June 18 – Vivo has continued its big tournament sponsorship with its V3 smartphone unveiled as the official smartphone of Euro 2024. Vivo also sponsored the 2022 FIFA World Cup.

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Premier League

Wolves sign online bookie DEBET to shirt front in record 2-year deal

June 14 – With the window of betting company sponsorships on Premier League shirt fronts rapidly closing, Wolverhampton Wanderers have become the latest club to cash-in with a two-year deal with DEBET.

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Football Marketing

Man City sustain their net zero challenge with JinkoSolar deal

June 14 – Manchester City have agreed a multi-year global partnership with JinkoSolar, a leading globalphotovoltaic and energy storage system supplier.

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Sponsorship

Albanian FA adds two national team sponsors ahead of Euro 2024 start

June 14 – The Albanian football federation (FSHF) has signed two new sponsorship deals on the eve of Euro 2024.

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Europe

UEFA puts its referees up for sale

June 13 – UEFA is opening up a new sponsorship programme centred on commercialising its referees across all its competitions.

Read more …

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