May 26 – FC Barcelona have a new sleeve sponsor. Netherlands-based TP Vision has become a ‘main partner’ of the club in a multi-year deal that begins with Barca’s home game against Mallorca this weekend.
May 24 – Scotland’s top men’s and women’s leagues have appointed Puma as the official match ball provider in a multi-year deal starting with the 2023/24 season.
May 23 – Manchester City have extended their global partnership with home appliances producer Midea into a fourth term.
May 22 – Dutch online betting brand BetCity.nl, has moved its shirt sponsorship from the back of Eredivisie club SBV Vitesse Arnhem’s shirt, to the front.
May 22 – While Brazil has been plunged into a betting related match-fixing crisis, Argentinean clubs are moving deeper into the online gambling sponsorship market. Betsson has agreed a short sponsorship with Racing Club de Avellaneda for the 2023-24 season.
May 18 – FIFA has renewed its long-standing sponsorship with McDonald’s that will now run through the Women’s World Cup 2023 and FIFA World Cup 2026.
May 15 – Turkey’s Bursaspor has sold the naming rights to its stadium to Turkish company Sütaş.
May 12 – Korean tyre giant Nexen Tire has renewed their long running sponsorship of Manchester City but will no longer have the club’s sleeve patch sponsorship position from the end of this season.
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
April 27 – The Turkish Football Federation (TFF) has agreed a two-season deal with state telecoms giant Turk Telekom to become the title sponsor and official broadcaster of the Turkish eSuper League.
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.
April 24 – Telecoms giant AT&T has extended its 10-year sponsorship of the U.S. Soccer Federation (USSF), taking it through to the end of the 2026 World Cup.
April 21 – US communications technology giant Cisco has become the Official Network Infrastructure Provider for the Women’s World Cup Australia & New Zealand 2023.
April 19 – The former First Minister of Scotland Henry McLeish has criticised the Scottish Professional Football League (SPFL) over its stance that it has no plans to restrict gambling sponsors from advertising on club shirts.
April 18 – Beer brand Castel has returned to sponsor Malawian football with an €887,000 (1 billion Kawcha) commitment to the local challenge cup.