March 30 – Carling, the UK’s best-selling lager, has agreed a new three-year sponsorship of the Welsh FA that will run through Euro 2024 qualifying and up to the end of the 2026 World Cup.
March 30 – St. Louis City SC, whose debut in the MLS this season has seen them set debut records winning each of their first five games, has added car rental business Enterprise as a ‘Founding Partner’ sponsor in a wide-ranging multi-year agreement.
March 29 – Bulgarian top tier club Botev Plovdiv has launched a search for a naming rights sponsor for its new ‘Hristo Botev’ stadium in the second largest city in Bulgaria. The 19,000-capacity stadium will be officially opened within the next month.
March 27 – The European sponsorship market grew by 4.3% in 2022 to €29 billion with sport making up €20.69 billion of the total, according to research from the European Sponsorship Association and Nielsen Sports.
March 27 – Football Australia has landed a further three-years of Qantas sponsorship for its men’s and women’s national teams and the Australia Cup.
March 24 – Manchester City Women have unveiled a new partnership with baby gear brand, Joie whose logo will appearon the back of the shorts of the women’s first team for all fixtures.
March 23 – Inter Milan have agreed new sponsorships with Ria Money Transfer, the global cross-border money transfer brand owned by Euronet, and sports channel Affizzionados, who will become the club’s first Regional Partner in Mexico.
March 23 – Drinks giant Anheuser-Busch has extended its agreement with the Mexican Football Federation (FMF) as the beer partner of EL Tri’s US tour.
March 23 – Bayern Munich have extended their stadium naming rights deal with German financial services company Allianz for another 10 years. The stadium will continue to be known as the Allianz Arena until 2033.
March 22 – The Turkish Football Federation (TFF) and the German car maker Mercedes-Benz have extended their existing 27-year partnership.
March 21 – PlayStation has become the latest brand to back the European women’s game in a three-season deal, the continental governing body UEFA has announced.
March 17 – Mondelēz International brand Cadbury is rolling out its sponsorship renewals in the Premier League in what is understood to be another series of three-year terms.
March 17 – Fortaleza Esporte Clube has unveiled online bookmaker Novibet as the team’s main sponsor in a two-year deal starting this season.
March 16 – Consumer electronics brand TCL, has become an official sponsor of Conmebol’s Copa Libertadores club competition for the 2023-2026 cycle.
March 14 – Manchester United and Cadbury, part of the Mondelēz International brand family, have renewed their global partnership that began in February 2020.