Inside World Football
  • Home
  • Americas
    • News
    • Concacaf
    • Gold Cup 2025
    • Gold Cup 2023
      • News
      • Bracket / Schedule
      • Teams
      • Stadiums
      • Match Reports
      • Match Previews
    • Gold Cup 2021
      • News
      • Bracket / Schedule
      • Teams
      • Venues
      • Match Previews
      • Match Reports
    • Gold Cup 2019
    • Concacaf W Championship 2022
    • W Gold Cup 2024
      • News
      • Match Previews
      • Match Reports
      • Teams
      • Fixtures and results
      • Stadia
    • Nations League 2024
      • News
      • Teams
      • Venues
      • History/Stats
      • Match Previews
      • Fixtures
  • Asia
    • News
    • Competitions
    • Federations
    • Development
    • Asian Cup 2023
      • News
      • Fixture and Results
      • Match Previews
      • Match Reports
      • Stadiums
      • Teams
      • History
    • Asian Cup 2019
  • Europe
    • Euro 2024
    • Euro Nations League
  • FIFA
  • Marketing
    • Broadcast
  • Finance
  • Match-fixing
  • Integrity
  • Performance

Sponsorship

Cinch looks for traffic as it parks logo on Spurs’ sleeve

January 8 – Tottenham Hotspur have unveiled a multi-year deal for their first sleeve sponsorship. Online car retail platform cinch will become the club’s Official Sleeve Partner, starting with this weekend’s matches.

Read more …

Football Marketing

Juve gear up for new €45m per season shirt deal with Jeep

January 4 –  Jeep has renewed its shirt sponsorship with Italian giants Juventus in a €45 million-per-season, three-year deal running through to the end of the 2023-24 campaign.

Read more …

Football Marketing

Rodriguez and Mina score for Everton in Colombian market with Rushbet deal

December 21 – Premier League Everton have traded on their Colombian links of James Rodriguez and Yerry Mina with the club’s first sponsorship from the country.

Read more …

Football Marketing

New Balance build Japanese presence with FC Tokyo deal

December 3 – Sportswear and boot brand New Balance has expanded its partnerships in Japan with the addition of J-League club FC Tokyo in a multi-year sponsorship.

Read more …

Football Marketing

Fulham land ClearScore sleeve deal to end of season

December 3 – Premier League returnees Fulham have agreed a one season deal credit scoring specialist ClearScore as an Official Principal Partner and Sleeve Sponsor.

Read more …

Sponsorship

Leeds United app-y with new 2-year Hisense partnership

November 30 – Premier League Leeds United have struck a two-year agreement with consumer electronics brand Hisense who will become an Official Partner of the club.

Read more …

Football Marketing

Juventus trades up with multi-season Capex.com deal

November 26 – Online trading platform CAPEX.com has become the Official Online Trading Partner of Juventus.

Read more …

Football Marketing

Weetabix partner with England through 2021 and 2022 Euros and on Wildcats expansion

November 24 – The English FA have partnered with the Weetabix Food Company in a three-year deal that will begin in April 2021 and run through 2024 including the men’s Euro finals in 2021 and Women’s Euro in 2022 that will be hosted in England.

Read more …

Football Marketing

Wu Lei impact helps Espanyol sign online gambler KTO in China-facing deal

November 24 – The ban on betting sponsors in Spain hasn’t stopped clubs selling their overseas inventory with Espanyol having closed a sponsorship agreement in Asia with KTO.

Read more …

Europe

Tebas calls for rethink of Spanish betting ban that will cost LaLiga clubs €90m

November 16 – La Liga president Javier Tebas has again spoken out of the damage a ban on betting sponsorships will have on club and their ability to trade solvently, especially with the covid crisis preventing fans in stadia for what is likely to be until at least the end of the current season.

Read more …

Football Marketing

Everton women sign shirt deals with MegaFon and Yota in time for Sunday’s FA Cup Final

October 29 – Women’s Super League side Everton have announced new shirt and sleeve sponsors in time for the Women’s FA Cup Final on Sunday against Manchester City at Wembley.

Read more …

Football Marketing

FanDuel moves into MLS with D.C. United deal for its sportsbook

October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.

Read more …

Football Marketing

Dancing with Wolves: Sure adds to its Premier League portfolio

October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.

Read more …

Premier League

Axa ensures its Liverpool position with naming rights deal to new training ground

October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.

Read more …

Football Marketing

LaLiga switches up technology partnership with LG deal

October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.

Read more …

  • Page 65 of 99
  • « First
  • ‹ Previous
  • 61
  • 62
  • 63
  • 64
  • 65 (current)
  • 66
  • 67
  • 68
  • 69
  • Next ›
  • Last »
Follow us:
android-app
ios-app
  • Home
  • Search
  • Sign up for our daily news bulletin

Latest News

  • El Salvador self destruct in Houston as Canada Marsch on
  • Added time drama secures Honduras quarter final slot over battling Curaçao
  • Diaz hat-trick secures Panama progress, sending Jamaica home
  • Los Chapines hold their nerve
  • Atletico Madrid bounced out of FIFA Club World Cup by PSG and Botafogo

Football Asia

FIFA

Football Americas

News from North and Central America and the Caribbean

Columnists

  • Inside Insight
  • Mihir Bose
  • David Owen
  • Lee Wellings
  • John Yan
  • Andrew Warshaw
  • Osasu Obayiuwana
  • Matt Scott
  • Massimo Cecchini
  • Sports Law: Dr Laila Mintas
  • HJC
  • Martin Volkmar

3rd Annual Rexsport IWF Forum

4QuestionsFor4Leaders

4 questions for 4 leaders

Uefa Nations League 2023

Concacaf Nations League 2023

  • About us
  • Contact
  • Privacy
  • Terms & Conditions
  • Acceptable Use Policy