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Sponsorship

Roma set to sign off on 4-year New Balance deal

October 13 – Serie A club AS Roma are reportedly close to signing a longer term kit deal with US sportswear brand New Balance.

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Football Marketing

Parimatch adds LaLiga to growing football portfolio

October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.

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Football Marketing

Everton go back to the bookies with Parimatch deal

September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.

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Football Marketing

HWT Clinic in growing partnership with Man City

September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.

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Football Marketing

Logistics supplier GWC become first regional sponsor for Qatar 2022

September 2022 – The first regional sponsor for the Qatar 2022 World Cup has been announced with GWC named as the tournament’s Official Logistics Provider.

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Football Marketing

Villa add LT as sleeve sponsor and Skilling as club partner

September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.

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Football Marketing

Leicester City add Landsail Tyres in three-year deal

September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal. 

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Football Marketing

eToro buys into Saints and Leicester for another season

September 18 – Trading platform eToro has renewed sponsorships with Premier League clubs Southampton and Leicester City for the 2020/21 season in one-year deals.

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Football Marketing

Parimatch expand football footprint with global Juventus deal

September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.

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Football Marketing

Crypto platform StormGain signs long term Lazio deal

September 18 – Cryptocurrency trading platform StormGain has become the Official Crypto Trading Partner of Serie A’s Lazio in a multi-year deal.

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Sponsorship

Arsenal agree deal with crypo-based online bookie Sportsbet.io

September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform Sportsbet.io to be the club’s Official Betting Partner. 

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Football Marketing

Leicester City and W88 roll the dice for another season

September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.

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Football Marketing

Man City re-treads sleeve branding with new Nexen deal

September 16 – Manchester City have renewed their partnership with Korean tyre giant, Nexen Tire, for a third term, keeping their sleeve sponsorship position and adding sleeve branding to the women’s team, training kit branding and the club’s esports team.

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Sponsorship

Everton renews deal with Fratelli Beretta

September 14 – Everton, riding high from their weekend opening season win over Spurs, have more cause to be positive having extended their partnership with Italian food giant Fratelli Beretta.

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Sponsorship

Online gambler picks up Leicester City deal as it readies a UK site launch

September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.

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