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Sponsorship

Leicester City add Asian gamer Yabo Sports as club partner

September 16 – Premier League Leicester City have confirmed Asian gaming business Yabo Sports as an official club partner.

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Football Marketing

Crypto firm BtcTurk buys naming and shirt rights to Super Lig’s Yeni Malatyaspor

September 4 – Turkish Super Lig club Yeni Malatyaspor has signed a major sponsorship with cryptocurrency exchange platform BtcTurk that will see it on the front of club shirts as well as featuring in the club name.

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Football Marketing

England expects. Deliveroo delivers new deal

September 3 – Food delivery app Deliveroo has signed a multi-year sponsorship deal with the English FA for all its representative teams.

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Football Marketing

Inter sharpen up off the pitch with new Hugo Boss threads

September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.

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Football Marketing

CUPRA drives global push with hometown club Barca

August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.

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Football Marketing

Real Betis exchanges Green Earth for easyMarkets as short sponsor

August 20 – LaLiga’s Real Betis has secured a three-year shirt sponsorship with foreign exchange broker easyMarkets, who take over from Green Earth, an environmentally-friendly cryptocurrency company.

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Football Marketing

Kumho expands club deals with Bayer Leverkusen addition

August 16 – Bayer 04 Leverkusen  has signed Kumho Tyre has the club’s official tyre partner in a deal that will its logo on the club’s sleeve as part of a wide ranging sponsorship package.

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Football Marketing

Arsenal extend WorldRemit deal and Future Stars coach training opportunity

August 15 – Premier League Arsenal have extended their deal with their Official Online Money Transfer partner WorldRemit in an agreement understood to be for another two years.

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Football Marketing

SportPesa pulls out of Kenyan sponsorships after regulators crackdown on betting taxes

August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.

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Football Marketing

Brighton soar with £100m American Express renewal

August 12 – Premier League Brighton and Hove Albion have renewed their main sponsorship with American Express in a 12-year £100 million deal that includes the continuation of the naming rights to Brighton’s stadium as well as the financial services providers’ name on the front of the club shirt.

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Football Marketing

Leicester City cash in with Xpress Money partnership

August 9 – Xpress Money have become Premier League Leicester City’s official money transfer partner.

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Football Marketing

Lotus accelerate international brand push with Norwich City deal

August 8 – Premier League returnees Norwich City have announced car manufacturer Lotus as a club partner in a new multi-year deal.

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Football Marketing

Leasing.com takes title sponsorship of EFL Trophy in 3-year deal

August 6 – The English Football League has announced Leasing.com as the title sponsor of the EFL trophy, its cup competition that sees League One and League Two clubs compete with Premier League U-21 teams.

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Football Marketing

Bullish eToro trades up with Everton and Aston Villa deals

August 6 – Trading platform eToro has added Everton and Aston Villa to its sponsorship roster, taking the number of Premier League teams it has deals with to six, including Crystal Palace, Leicester City, Southampton and Spurs.

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Football Marketing

Indian beer brand Kingsfisher makes Premier League debut with the Saints

July 29 – Leading Indian beer brand Kingfisher has made its first foray into Premier League football becoming the Official Beer partner of Southampton in what is described as a “multi-year” deal.

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