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Sponsorship

Shared energy: Milan clubs fuelled by joint A2A partnership

October  9 – They are fierce city rivals on the pitch yet they share a stadium, want to jointly build a new one, and now share a sponsor. Italian club giants AC Milan and Internazionale have jointly announced A2A Energia as their official energy partner.

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Football Marketing

New balls please. Adidas and Molten serve up shiny fresh designs for UEFA club comps

September 20 – On Tuesday the UEFA Champions League kicked off in a fluorescent blaze of orange and yellows with a new adidas ball. Last night it was the turn of Japanese manufacturer Molten to launch its 2019/20 ball into the Europe League competition.

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Football Marketing

Juve agree 3-season global sponsorship with 10bet

September 19: Italian giants Juventus have announced 10bet as the club’s official gaming and betting partner in a three-year deal.

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Football Marketing

Leicester City add Asian gamer Yabo Sports as club partner

September 16 – Premier League Leicester City have confirmed Asian gaming business Yabo Sports as an official club partner.

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Football Marketing

Crypto firm BtcTurk buys naming and shirt rights to Super Lig’s Yeni Malatyaspor

September 4 – Turkish Super Lig club Yeni Malatyaspor has signed a major sponsorship with cryptocurrency exchange platform BtcTurk that will see it on the front of club shirts as well as featuring in the club name.

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Football Marketing

England expects. Deliveroo delivers new deal

September 3 – Food delivery app Deliveroo has signed a multi-year sponsorship deal with the English FA for all its representative teams.

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Football Marketing

Inter sharpen up off the pitch with new Hugo Boss threads

September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.

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Football Marketing

CUPRA drives global push with hometown club Barca

August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.

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Football Marketing

Real Betis exchanges Green Earth for easyMarkets as short sponsor

August 20 – LaLiga’s Real Betis has secured a three-year shirt sponsorship with foreign exchange broker easyMarkets, who take over from Green Earth, an environmentally-friendly cryptocurrency company.

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Football Marketing

Kumho expands club deals with Bayer Leverkusen addition

August 16 – Bayer 04 Leverkusen  has signed Kumho Tyre has the club’s official tyre partner in a deal that will its logo on the club’s sleeve as part of a wide ranging sponsorship package.

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Football Marketing

Arsenal extend WorldRemit deal and Future Stars coach training opportunity

August 15 – Premier League Arsenal have extended their deal with their Official Online Money Transfer partner WorldRemit in an agreement understood to be for another two years.

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Football Marketing

SportPesa pulls out of Kenyan sponsorships after regulators crackdown on betting taxes

August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.

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Football Marketing

Brighton soar with £100m American Express renewal

August 12 – Premier League Brighton and Hove Albion have renewed their main sponsorship with American Express in a 12-year £100 million deal that includes the continuation of the naming rights to Brighton’s stadium as well as the financial services providers’ name on the front of the club shirt.

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Football Marketing

Leicester City cash in with Xpress Money partnership

August 9 – Xpress Money have become Premier League Leicester City’s official money transfer partner.

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Football Marketing

Lotus accelerate international brand push with Norwich City deal

August 8 – Premier League returnees Norwich City have announced car manufacturer Lotus as a club partner in a new multi-year deal.

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