Liverpool feeds regional sponsorship programme with NH Foods deal
April 12 – Liverpool has announced a regional partnership fiocussed primarily on South East Asia with food group, NH Foods Ltd.
Sponsorship
UEFA delivers FedEx Express to national team sponsorship programme
April 9 – UEFA has signed a new four-year deal with FedEx Express who will sponsor a series of European national team football tournaments including being designated as the Official Logistics partner of Euro2020.
England’s WSL lands Barclays as title sponsors in £10m deal
By Samindra Kunti
March 21 – In a landmark moment for English women’s football Barclays Bank signed a three-year, deal with the Women’s Super League. The top flight league will be rebranded as the Barclays FA Women’s Super League from next season.
France 2019 World Cup completes National Supporter line-up with Orange deal
March 20 – Women’s football is on a commercial roll. With nine nations confirmed as formally expressing interest to host the 2023 Women’s World Cup yesterday, the France 2019 Local and Organising Committee and FIFA have announced the sixth National Supporter sponsor for the World Cup to be played June 7 to July 7.
MLS spins the wheel with 4-year MGM betting partnership
March 19 – With the end to the prohibition of online sports betting in the US, sports now starting to see the licensing of digital gaming operators, sports bodies have been quick to seize the marketing and sponsorship opportunities.
UEFA splits Euro 2020 official Beer Partner tender 12 ways
March 15 – UEFA has launched a multi-opportunity tender to be the ‘Beer Partner’ of the 2020 Euros which will be played in 12 host cities across Europe.
Lucozade Sport sign first women’s team sponsorship as England ready for France 2019
March 8 – Lucozade Sport has signed its first sponsorship in women’s football as the official sports drinks and hydration partner of the England Women’s team ahead of the France 2019 World Cup.
Gatorade expands Man City deal to include women’s team
March 6 – Just as England were celebrating their tournament win in the SheBelieves Cup in the US, one England’s top women’s teams was welcoming a new sponsor partner with Gatorade becoming the Official Sports Nutrition Partner of Manchester City Women.
Zoom focuses on Man City to drive international expansion
March 5 – US video communications provider Zoom has signed on to become Manchester City’s Official Enterprise Video Communications Partner in what is described as a multi-year deal. No figure has been put on the partnership.
FIFA lands Conotoxia as first local sponsor to U-20 World Cup in Poland
February 28 – Conotoxia has signed as the first local sponsor for the U-20 World Cup Poland 2019.
EFL lands Thai Airways extension to cover Wembley finals
February 19 – The English Football League (EFL) has extended its partnership with Thai Airways of the EFL’s five finals, the first of which – the Carabao Cup – will be played between Chelsea and Manchester City next weekend at Wembley.
Man Utd keep the sponsorship wave ride going with Maui Jim deal
February 18 – They might not be needed too often in Manchester, but Man Utd are never ones to be left in the shade when it comes to sponsorship and have agreed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
Man Utd, a cut above the rest with new Remington global deal
February 8 – With Manchester United having spectacularly put the dark and brooding days of Jose Mourinho’s team management behind them with an unbeaten run since Ole Gunnar Solsjaer took over, so they continue to dominate in the marketing and sponsorship race.
Inter Miami FC hire London agency KIN for sponsorship sales
February 1 – New MLS franchise Inter Miami CF that will start play in 2020 has picked KIN Partners in London as its exclusive sponsorship sales representation agency.
Upwardly mobile Real Betis increase Alfa Romeo deal
January 7 – Real Betis, currently in sixth in LaLiga’s top flight, have expanded their agreement with Italian car manufacturer Alfa Romeo who will now become one of the club’s main partners.