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Football Marketing

BeIn secure UEFA club rights in near $600m 3-year deal

June 11 – BeIN Sports has scored a victory in the TV rights arena by seeing off a bid from a Saudi broadcaster to renew a three-year deal for UEFA’s prime club competitions across the Middle East and North Africa (MENA).

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Football Marketing

SPFL signs record 5-year title sponsorship with car etailer cinch

June 10 – The Scottish Professional Football League (SPFL) has unveiled online used car marketplace cinch as its new title sponsor in a five-year deal it is saying is the biggest the SPFL’s history.

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Football Marketing

LATAM Airlines fly to rescue with Chilean sponsorship in time for Copa America

June 10 – With all the nervousness surrounding the staging of the Copa America in Brazil and the pull out of sponsors Mastercard and Ambev, support for the international game on the continent has been found via LATAM Airlines who have signed on as the official airline of the Chilean national soccer team.

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Europe

Telecoms giant TIM renews with Serie A as brand flexes its Italian muscle

Serie A and TIM

June 9 – Italy’s Serie A and telecoms giant TIM have extended their partnership with a new three-season deal, taking the sponsorship deal beyond the 25-year mark.

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Football Marketing

Sokin expands into France with first Ligue1 deal with AS Monaco

June 8 – Financial technology specialist Sokin has added Ligue1 club AS Monaco to its sponsorship roster in a three-year partnership.

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Football Marketing

Norwich City gear up for Premier League return with BK8 shirt sponsorship

June 8 – Premier League returnees Norwich City will be arriving back in the top tier with a new shirt sponsor. Online betting brand BK8 Sports will be the club’s new principal partner in a one-season deal estimated at £4 million.

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Broadcast

Optus agree deal rerun of Women’s World Cup 2023 rights for Aussie

June 4 – FIFA have awarded the TV rights for the FIFA Women’s World Cup 2023 to Optus Sport in the host market Australia, the world federation announced on Thursday.

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Broadcast

EFL announces record viewing for its iFollow streaming service with revenue topping £42m

June 3 – The English Football league (EFL) has reported a record level of subscribers to its iFollow streaming services that was launched in 2017.

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Football Marketing

LaLiga expands Relevent Sports partnership to include Mexico

June 3 – Spain’s LaLiga has expanded its North American 50/50 joint venture with the US-based Relevent Sports Group to include Mexico as part of the territories that it manages.

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Football Marketing

Man Utd open up podcast feature as app hits 3 million downloads

June 3 – Manchester United has taken more control of its own media, moving its popular UTD Podcast on to the club’s own app, supplementing its distribution on third party podcast platforms.

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Football Marketing

Saints double up on shirt sponsors with Utilita pluging in to Junior Kit deal

June 6 – Premier League Southampton now have two shirt sponsors. While the club has just entered the second year of shirt sponsorship of its first team kit with sportsbet.io, the Saints’ energy partner Utilita, has become the club’s first  Junior Kit Partner.

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Football Marketing

Nike cuts Neymar loose after sex allegations come back to bite

May 28 – US sportswear giant Nike says it dropped Brazilian footballer Neymar because he “refused to co-operate in a good faith investigation” into an allegation of sexual assault against an employee.

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Football Marketing

Barca bigs up its brand with Rakuten ecommerce deal for Japan

May 27 – Never mind their ongoing battles in Europe, in Japan they are golden. Barcelona have added to their agreement with existing sponsor Rakuten with the Japanese ecommerce company acquiring exclusive club merchandising rights in Japan.

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Broadcast

Aussie leagues agree $155m broadcast deal with ViacomCBS

May 26 – Australia’s men’s and women’s top tier leagues have agreed their first major commercial partnership since taking control of their rights from the national federation, securing a five-year $155.5 million broadcast deal.

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Concacaf

US Soccer to end SUM agency and bring sales in-house

May 25 – The US Soccer Federation (USSF) is cutting ties with commercial agency Soccer United Marketing (SUM), essentially ending a conflict of interest that has increasingly become uncomfortable for the governing body.

Read more …

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