November 21 – Spanish rights agency Mediapro is undergoing something of a resurgence after coming under scrutiny for its links to the South American firms that were behind much of the corruption in the football rights market that saw more than 40 individuals indicted in the US.
Category: Football Marketing
November 21 – Manchester United, who last week blamed a shortened pre-season tour as a reason for missing their first quarter revenue target, have moved swiftly in planning their Tour 2019 pre-season, announcing they will play Perth Glory and Leeds United in Australia.
November 20 – The deadline set by the English Football League (EFL) for its dissident Championship clubs to come up with an alternative TV deal beating the £595 million offer from Sky Sports passed yesterday.
November 20 – French champions Paris Saint-Germain have agreed a new two-season regional partnership with Asian online betting operator LoveBet.
November 20 – Online security specialist NordVPN has become Premier League Liverpool’s Official Cyber Security Partner.
November 20 – The Scottish Professional Football League has officially confirmed a series of broadcast deals following an auction process which sees Sky Sports become the lead broadcaster of the SPL from 2020 and Premier Sports the Betfred Cup.
November 16 – If the betting markets are a reflection of interest in a sports event then the Nations League that entered its final rounds this week is a success, with a significant increase in the total amount wagered on matches compared to comparable volumes on friendlies that would have been played previously.
November 15 – Scottish football has secured a second key TV rights deal following on from news last week that the SPFL was closing in on a £100 million three-year deal with Sky.
By Paul Nicholson
November 12 – A row has broken out over English Football League TV rights with 15 tier two Championship clubs claiming the rights should be worth more, claiming a bigger share of the TV deal and threatening to breakaway from the EFL unless they receive the money.
November 13 – Italy’s Serie A, battling against a betting sponsorship and advertising ban in-country, has secured online gambler 1xBet as the league’s International Presenting Partner from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas.
November 12 – Qatari-owned Paris Saint-Germain and UAE-owned Emirates Airline will part ways at the end of their sponsorship contract next year.
November 12 – UEFA has secured more than €200 million after signing a deal with Chinese online payments platform Alipay to become a major sponsor of its national team competitions.
November 7 – Netflix might finally have understood what it means to be a football fan. Rather than another sycophantic love-in with one of the world’s big money club, the producer-come-streaming service has invested in the far grittier story of Sunderland’s disastrous fall from grace into the third tier of English football.
November 7 – Premier League Liverpool has extended its youth coaching partnership in the southwest Chinese city of Kunming with Kunming Municipal Bureau of Education.
November 7 – Barcelona have entered into a three-year regional sponsorship deal with Chinese pharmaceutical brand Yunnan Baiyao with a focus being the opening of three Barça Academys.