May 28 – Online bookmaker Betway has renewed its shirt sponsorship of West Ham for a further six years, an unusually long term for a betting company sponsorship which often are secured on one-season renewable deals.
May 24 – Bayern Munich, having celebrated their seventh consecutive Bundesliga title with five-litre flagons of Paulaner beer on the pitch, have decided they want more and extended their partnership through to 2026 with the Munich-based brewer.
May 24 – Referees and their assistants at next week’s Europa League final will have smart new kit to wear under a new deal signed between Macron and UEFA.
May 23 – Premier League Champions Manchester City have extended their partnership with Wega, the club’s Official Acoustic Contactless Secured Card Payment Partner.
May 23 – Champions League finalists Liverpool have added five years to their Carlsberg partnership that will take them through to the end of the 2023/24 season.
By Paul Nicholson
May 22 – Italian competition regulators have ruled that Serie A missed out on international broadcast revenue because agents MP & Silva, B4 Capital and IMG fixed the acquisition price of the rights from the league over three rights cycles from 2008 to 2017.
May 22 – The Spanish Football Federation (RFEF) have moved to end their kit supply deal with German sportswear giant Adidas seven years early.
May 22 – Mastercard is moving swiftly into the top tier of the women’s club football market in Europe announcing a second team sponsorship in two days.
May 21 – Arsenal’s women’s team, just crowned as Women’s Super League (WSL) champions, have unveiled Mastercard as their first major Official Partner. No value or term was given for the deal.
May 21 – The Football Association of Wales (FAW) has agreed a three-year partnership with MG Motor UK to become its Official Vehicle Partner.
May 21 – Championship club Aston Villa, who play-off against Derby County for a return to the Premier League May 27, have announced Kappa as their kit supplier for the 2019/20 season.
May 20 – Germany’s Bundesliga has extended its official match ball deal with Derbystar, now taking the partnership through to the end of the 2021-22 season.
May 17 – beIN Sports, at loggerheads in Asia over its pan-regional broadcast rights deal, has expanded its portfolio of South American rights with the addition of this year’s Copa América.
By Paul Nicholson
May 14 – The Asian Football Confederation (AFC) has said that it has not cancelled its TV rights agreement with beIN Sports and that the broadcaster, it said in a statement, “remains a valued commercial partner of the AFC”.
May 14 – Major League Soccer (MLS) has opened up a new broadcast content channel with the announcement of the launch on the Pluto TV free streaming service of its own channel (Ch. 203).