Category: Football Marketing
July 10 – Vitality, already the stadium naming partner at Premier League Bournemouth, has become Chelsea’s official health insurance partner.
July 9 – The US Soccer Federation is to hold its first football-specific hackathon on Chicago, July 14-15, at the 1871 – Chicago’s Centre for Technology and Entrepreneurship.
By Paul Nicholson
July 6 – Italian football faces a sponsorship crisis following a government proposal to ban on all gambling advertising, including sponsorship or promotional deals with gambling companies.
July 6 – The entry of the giant OTT streaming services into the top tier football rights market is gathering pace with Facebook agreeing an estimated £260 million deal for live Premier League matches in south-east Asia.
July 6 – On the eve of their World Cup quarterfinal against the host nation, Croatia have been fined CHF70,000 for violating media and marketing rules at the tournament.
July 6 – Hard on the heels of Betway having announced two new club betting sponsorship in LaLiga, Marathonbet has taken its first Spanish steps becoming the main sponsor of Girona FC.
By Paul Nicholson
July 5 – Spain’s LaLiga is the latest football rights holder to condemn the on-going copyright theft by pirate satellite broadcaster BeoutQ that is transmitting sports content it does not own. Separately world tennis’s various governing bodies and major tournaments have combined to issue the strongest demands yet, calling for the “immediate closure” of the channel.
July 5 – Betway appears to be mopping up shirt sponsor deals in LaLiga. Deportivo Alavés has become the European bookmaker’s third Spanish club in a two-year deal.
July 5 – Football trade show Soccerex has announced it is taking its main winter event, until this year generally held in Manchester, England, to Miami in the US, in partnership with regional confederation Concacaf.
July 4 – Amazon looks set to make another foray into the domestic European TV rights market, being rumoured to in line pick up the remaining rights packages for Spain’s LaLiga.
July 4 – European on-line bookmaker Betway has agreed a second Spanish shirt sponsorship deal adding LaLiga’s Levante U.D. to their roster having agreed a deal with C.D. Leganés earlier this year.
July 3 – Premier League Burnley have swapped main sponsor Dafabet for new launch gaming and betting brand LaBa360 in a record shirt sponsorship deal for the club.
July 3 – Football DataCo has agreed a deal with Genius Sports to be the exclusive agency to supply and sub-license official match data and fixture lists for England and Scotland’s professional leagues to licensed betting operators in South Africa.
July 3 – With many European clubs back in training and looking towards pre-season marketing/training trips to foreign countries, Manchester City have announced that their two trophies – from their Premier League and Carabao Cup wins last season – will also be making a summer tour.