Category: Football Marketing
March 29 – Spanish car maker SEAT has expanded its sponsorship with the Spanish Football Federation (RFEF) to encompass the men’s national team at the 2018 Russia World Cup.
March 28 – ‘Think global act local’ is an ad agency rallying cry from the 1980s but it is still relevant today in an increasingly globalised commercial and media landscape. But how far do clubs, eager for global fans and regional sponsors, go locally?
March 28 – More than 130 Palestinian football clubs and sports associations have called on German sportswear manufacturer Adidas to end its sponsorship of the Israel Football Association (IFA) over the thorny issue of Israeli league clubs based in settlements in the occupied West Bank.
By David Owen
March 27 – Hats off to Scottish second-tier club Inverness Caledonian Thistle for what must be the classiest intervention of the season in the often dubious field of football club mascots.
March 26 – European Champions Portugal have added a second national team sponsor from China for the 2018 Russia World Cup. Eastroc Super Drink with be the Portuguese team’s Official Energy Drink.
March 26 – LaLiga club Atletico de Madrid is flexing its Chinese muscle with the opening of two offices in the Chinese cities of Beijing and the other in Chengdu.
By Paul Nicholson
March 22 – Betting brands and football club sponsorship are tightly linked but while the clubs have an appetite for the betting company money, the brands question how much clubs really want to engage with them.
21 March – LaLiga has expanded its regional sponsorship coverage with telecoms giant MTN Group into Africa. MTN Ivory Coast joins the company’s Iranian subsidiary MTN Irancell as a regional sponsor of the Spanish league.
March 21 – Italian Serie A giant Internazionale have launched another academy set up in another country. Following hard on the heels of new Inter Academy openings in Lebanon and Indonesia over the past four week, comes Inter’s foray into in Budapest, Hungary.
March 19 – China’s rapidly growing interest in football has seen a new twist to its sponsorship involvement with Hangzhou Wahaha Group becoming an official sponsor of the Portuguese national team and Sichuan Changhong Electric Co. becoming a sponsor of the Belgian team.
March 15 – France’s leading club, Paris Saint-Germain has signed an exclusive sponsorhip and licensing rights representation deal in both China and Hong Kong with Desports, one of Asia’s leading sports marketing agencies.
March 14 – New Balance has extended its kit supply deal with FC Porto through to the end of the 2024/25, a deal that will see it supply the current Portuguese league leaders for 10 years.