West Ham extend Jeton finance app sponsorship
June 30 – West Ham United have announced a multi-year extension to their 5-year partnership with Jeton, which will see the brand continue as its Official Unified Finance App partner.
Sponsorship
Betano adds 2025 Copa América Femenina to its Conmebol sponsorship roster
June 27 – Conmebol has announced a new chapter in its expanding relationship with the betting industry, confirming Betano as the Official Sponsor of the 2025 Copa América Femenina.
Brentford and Cynergy bank on West London’s thriving economy
June 27 – Premier League Brentford have signed challenger bank Cynergy as the club’s official banking partner in a four-year deal starting with the 2025/26 season.
UEFA Women’s EURO 2025 on course to double sponsorship revenues
June 26 – UEFA Women’s EURO 2025 is on course to deliver a watershed moment for the commercial side of the women’s game, with new research from Ampere Analysis projecting a minimum of €32.5 million in sponsorship revenue – more than double the €15.3 million generated in 2022.
Lidl research reveals nutrition blind spot in Women’s football
June 26 – As the UEFA Women’s EURO 2025 approaches, newly released research from Lidl GB has exposed a glaring blind spot in women’s sports: nutrition.
HNS secures broadcast deals with Hrvatski Telekom and SuperSport
June 26 – The Croatian Football Federation (HNS) has secured broadcasting and marketing rights deals worth €59.2m for the competitions organised by the national association with Hrvatski Telekom and SuperSport respectively.
Clubs targeting commercial growth through FIFA Club World Cup enterprises
June 24 – The FIFA Club World Cup has become more than just a tournament – it’s evolved into a masterclass in global brand expansion that’s reshaping how football clubs think about connecting with supporters across continents.
Juventus agrees €408m, 10-year renewal with Adidas
June 21 – Italian giants Juventus have secured a new €408 million partnership with sportswear giant Adidas, extending their long-standing relationship for another decade.
AC Milan agrees marketing partnership with DRC’s tourist board
June 23 – AC Milan has signed a new partnership with the Democratic Republic of the Congo (DRC) as part of a broader push to link football with diplomacy, development and international business.
Renault drives R4 reboot with Monaco shirt deal
June 20 – AS Monaco have renewed their commercial tie-up with Renault for another season, with the French automaker set to push its nostalgic R4 electric reboot as part of the club’s 2025/26 Champions League campaign.
Soft2Bet targets growing Danish betting market with Divisionsforeningenin deal
June 20 – Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers Danish football.
Corpay renews long-running West Ham partnership
June 18 – Premier League West Ham United have renewed their long-standing partnership with Corpay, signing a multi-year extension that will see the collaboration enter its eighth year.
Betano named regional sponsor for FIFA Club World Cup
June 17 – FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership from the Qatar 2022 World Cup as the governing body ramps up commercial activity around its expanded and controversial club tournament, even after it has already begun.
Asian Football Confederation inks scouting rights agreement with Hudl
June 17 – The Asian Football Confederation (AFC) has signed a five-year scouting rights agreement with Hudl, making its competitions and player data available on the Wyscout platform in a move aimed at enhancing global exposure and analytical capabilities.
Everton announce collaboration with Seat Unique as premium ticketing partner
June 17 – Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their Official Match-by-Match Premium Ticketing Partner.