May 23 – The UEFA Women’s Champions League has found a new home in the UK with Disney+ clinching a landmark five-year deal to broadcast European women’s football’s premier club competition, wresting the rights from DAZN who had held them for the past four seasons.
May 23 – Hertha BSC will bring its 26-year partnership with Nike to a close at the end of the 2024/25 season, ending one of the Bundesliga’s longest-standing kit supply deals.
May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.
May 23 – Liga Portugal has confirmed a new multi-year partnership with ‘materials science’ and branding giant Avery Dennison, naming the US-based firm as the exclusive supplier of player names, numbers, and sleeve badges across the country’s top two professional divisions.
May 23 – Spanish sportswear company Joma Sport has pulled off something of a masterstroke, securing a multi-year partnership with Brentford that will see them become the Premier League’s only Spanish kit supplier from July 2025.
May 22 – Aston Villa have opened a new 10,000 square-foot retail space in Birmingham’s Bullring shopping centre, marking a significant commercial milestone for the club as they look to capitalise on recent on-pitch success with stronger off-pitch positioning.
May 22 – German telecommunications entity Deutsche Telekom has landed the German broadcasting rights for the 2026 World Cup, according to domestic tabloid Bild.
May 22 – The Turkish Football Federation (TFF) has signed a one-year sponsorship agreement with NATA Holding, although the terms of the deal remain undisclosed.
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.
May 21 – Coca-Cola is making its return to the Premier League, signing a new three-year deal to become the league’s official soft drink partner starting from the 2025/26 season.
May 21 – Bundesliga champions Bayern Munich have plenty to celebrate beyond their record-breaking 32nd title. The Bavarian giants are now embarking on an aggressive international expansion throughout Southeast Asia, establishing a year-round presence that coincides with the club’s 125th anniversary.
May 21 – TOCA Football has raised $35 million in new capital to accelerate its expansion across soccer training and social entertainment. The funding includes $15 million in equity and $20 million in debt financing from J.P. Morgan Commercial Banking.
May 21 – Continental Tire and Major League Soccer (MLS) have announced a multi-year extension to their partnership, continuing a successful 15-year relationship. As part of the renewed agreement, Continental Tire will remain the presenting partner of Sunday Night Soccer on MLS Season Pass on Apple TV.
May 20 – The Football Federation of Montenegro (FSCG) has agreed a deal with financial services provider OTP Group, its CKB Bank (Crnogorska Komercijalna Banka) becoming the sponsor of all Montenegro national teams.
May 20 – As the English Premier League campaign draws to a close, clubs are beginning to pivot commercially towards next season – and that means it’s time to reveal next season’s on-pitch money makers.