November 24 – Veteran Swedish star Zlatan Ibrahimovic has challenged the use of his ‘name’ and ‘face’ in the FIFA 21 video game, alleging Electronic Arts (EA) have used them both without his permission.
November 24 – The English FA have partnered with the Weetabix Food Company in a three-year deal that will begin in April 2021 and run through 2024 including the men’s Euro finals in 2021 and Women’s Euro in 2022 that will be hosted in England.
November 24 – The ban on betting sponsors in Spain hasn’t stopped clubs selling their overseas inventory with Espanyol having closed a sponsorship agreement in Asia with KTO.
November 23 – Leeds United have partnered with Roc Nation to build their brand after returning to the Premier League this season under the guidance of cult coach Marcelo Bielsa.
November 19 – Mastercard have extended their sponsorship of the Brazilian football confederation (CBF) and the country’s national team until 2024.
November 18 – French giants Paris Saint Germain has signed foreign exchange and commodities broker HotForex as an Official Partner for the 2020-21 season.
November 16 – RB Leipzig, the football equivalent of a challenger brand in Germany’s Bundesliga, has taken a step outside the general European club comfort zones with a strategic partnership with Indian Super League club FC Goa.
November 16 – La Liga president Javier Tebas has again spoken out of the damage a ban on betting sponsorships will have on club and their ability to trade solvently, especially with the covid crisis preventing fans in stadia for what is likely to be until at least the end of the current season.
November 16 – The United Soccer League, which runs second and third tier professional leagues in the US, has signed a three-year deal sports leisure brand Puma.
November 11 – UEFA is opening up a tender process for what it is calling its ‘sports category’ for its women’s competitions 2021-25. The category includes official match ball, sports equipment and apparel.
November 10 – Sports broadcast platform Eleven has acquired live streaming company MyCujoo and its Live Services streaming technology for an undisclosed sum.
November 9 – Having debuted on social media platform TikTok last week, Manchester United have rapidly followed up with a launch on Douyin, China’s leading destination for short-form mobile video content.
November 6 – The English Premier League’s controversial pay-per-view model that has caused outrage amongst fans’ groups has moved a step closer to being scrapped after this weekend.
November 6 – MLS and JLab Audio have signed a multi-year partnership extension, making JLab both the official audio and microphone partner of the league, as well as the eMLS, the leagues competitive EA Sports FIFA competition.
November 5 – Serie A giant Juventus has increased its club TV channel distribution making it available via Prime Video, the first club in Europe to TV channel available on the Amazon service.