By Mark Baber
November 14 – DHL, the Germany based international express services provider, has renewed its partnership with Indian Super League (ISL), marking the company’s third year in its sponsorship of one of India’s two top professional football leagues,
By Paul Nicholson
November 13 – Japanese video game maker Konami is entering into eSports live event competition with an agreement with Spanish-based eFootball.Pro to create an international league.
By Paul Nicholson
November 10 – Amazon and Manchester City have now officially announced a ‘multi-part’ documentary series that will go behind the scenes at the club and will air exclusively on Prime Video next year across 200 territories worldwide.
By Mark Baber
November 10 – Adidas has revealed the official match ball for the 2018 FIFA World Cup Russia, paying homage to the first-ever Adidas World Cup ball.
November 10 – Dutch giants PSV Eindhoven have extended their partnership with iFOREX as an Official Sponsor of the club for the 2017/18 season.
November 9 – A sensitive row has broken out over Spain’s kit for next year’s World Cup with designers Adidas accused of scoring an own goal.
November 6 – Maltese-based daily fantasy sports (DFS) provider Oulala has expanded into Africa with its business-to-business solution licensing its platform to Safaribet Kenya.
November 7 – Manchester City has added PepsiCo’s Gatorade as a global sponsor in a multi-year deal. Gatorade will become the Club’s Official Sports Nutrition Partner. The partnership officially began last weekend.
November 2 – Arsenal are to increase the number of premium seats by 780 at their Emirates Stadium over the next two years, boosting the overall capacity to 60,600.
November 2 – FIFA have concluded a five-year TV deal with public broadcaster China Central Television (CCTV) for rights to all its events starting with the 2018 World Cup in Russia, and concluding with the 2022 World Cup in Qatar.
November 2 – Guangzhou Evergrande, the Chinese Super League’s leading club with seven straight league titles, is to launch a co-branded credit card in China with the Shanghai Pudong Development (SPD) Bank.
November 1 – Fears that a government review of the on-line betting and gaming industry could result in dramatic falls advertising and sponsorship revenues for football have been averted with the government leaving this part of the gambling sector alone in a review published yesterday.
October 27 – FIFA is expanding its eSports presence and revamping its own World Cup competitive gaming format with the launch of The Road to the FIFA eWorld Cup which is built around the new EA SPORTS FIFA 18 Global Series.
October 30 – Premier League Manchester City have added Khmer Beverages’ Cambodia Beer as its Official Beer Partner in South East Asia in a multi-year deal.
October 27 – The Deutsche Fußball Liga (DFL) has signed a co-operation agreement with the Colombian División Mayor del Fútbol Colombiano (DIMAYOR) that will see the two leagues develop joint sports, marketing and management initiatives.