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Football Marketing

Man City keeping it social with launch of Facebook Messenger account

June 30 – Manchester City have kept up the pace with their football leading social media output with the launch of a Facebook Messenger account, the first football club to open one.

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Football Marketing

Icelandic saga and Azzurri give big brands the blues on Euro’s Manic Monday

By David Owen

June 28 – Just when it looked like Euro 2016’s Battle of the Brands was about to come down to a straight shoot-out between Nike and Adidas, along came the tournament’s Manic Monday to make sure that four kit suppliers are still in with a chance of glory at the quarter-final stage.

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Football Marketing

Man City launch ‘hackathon’ in search for new insights into player performance

Man city 4

June 24 – Marketed as a ‘hackathon’ Manchester City is opening its doors and its player data to students and experts in technology, data and digital product design to come up with new innovations that will provide new insights on player performance.

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Football Marketing

New Balance kicks off new Audazo boot range

June 24 – Kit supplier New Balance, conspicuous by its absence as a national team kit provider at both the Copa America and Euro 2016 championships, has today officially unveiled its new Audazo football collection of boots with specialist footwear for small-sided football and futsal.

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Football Marketing

Saints head to US with Under Armour for pre-season prep

June 24 – Premier League Southampton are the latest English club to announce that they will spend some part of their pre-season preparation in the US. Although not competing in the International Champions Cup being held in the US in July, Saints will be on the East coast of the US at a training camp in Baltimore.

Read more …

Football Marketing

Iceland’s Erreà flies high at Euro 2016 as Nike consolidates lead

By David Owen

June 23 – Nike is running away with Euro 2016’s battle of the brands after a final round of group games negotiated without defeat by its six participating teams.

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Football Marketing

Forget Brexit, Liverpool fans get focussed on voting in a picture competition

June 22 – Forget the ‘in or out’ vote for the UK’s future in Europe on Thursday, Liverpool fans – who definitely won’t be in Europe next season – have until Friday to vote for the winning picture of the new Main Stand redevelopment at Anfield.

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Football Marketing

Feel the vibe. We:eX rolls out ‘smart’ shirts that transmit the action to the fans

June 22 – We:eX, maker of wearable technology, has begun the trade roll-out of its Football Fan Shirt that connects fans through ‘touch’ with the players ‘emotions’ on the pitch.

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Football Marketing

DraftKings signs deal with TransferKings to boost is UK DFS player base

June 21 – US-based daily fantasy sports (DFS) platform has moved to accelerate its UK expansion of players with the acquisition of the player database of free-play DFS platform TransferKings.

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Broadcast

Premier League renews IMG TV production deal and adds new programming

June 21 – The Premier League has renewed its TV production partnership with IMG that sees more than 200,000 hours of programming broadcast globally. The two will continue to operate via Premier League Productions (PLP) for another three seasons to the end of 2018/19.

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Football Marketing

Puma pounces to seize second spot in Euro 2016 battle of brands

By David Owen

June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.

Read more …

Football Marketing

Nike take early lead in Euro 2016’s Battle of Brands

By David Owen

June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.

Read more …

Broadcast

beIN Sports takes on TF1 in battle for French team TV rights

TV camera

June 13 – French national broadcaster TF1 and M6 are locked in a battle to secure the TV rights for France’s matches in the 2018-2022 cycle. 

Read more …

Football Marketing

Saints sign Virgin Media as club sponsor in 3-year deal

June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.

Read more …

Football Marketing

Oulala debuts its Euro 2016 DFS games as operators battle for punters

June 7 – Oulala.com, the daily fantasy football platform that launched the monetised version of its games in Europe last October, has launched its Euro 2016 game.

Read more …

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