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Football Marketing

Fenerbahce sign shirt deal with Medicana Health group for women’s team

October 16 – Turkey’s Fenerbahce has signed a shirt sponsorship deal with Medicana Health Group for its Women’s team. The Medicana logo will feature on the back of shirts.

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Football Marketing

Leo roars in as Galatasaray’s number one digital fan

October 13 – Turkey’s Galatasaray has upped its game in terms of its innovative approach towards fans, becoming the first club in the world to officially present its first “digital fan”.

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Football Marketing

National Football Museum records summer spike in visitors

October 13 – The Manchester-based National Football Museum welcomed a record-breaking number of visitors this summer, as numbers shot up 35% from 2022, eclipsing pre-Covid figures.

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Football Marketing

Fitzdares extend Mayfair Club theme to Fulham’s Craven Cottage

October 13 – Premier League Fulham have extended their partnership with London bookmaker Fitzdares until the end of the current season on the back of a “highly successful” debut year for the partnership last season. 

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Football Marketing

Cypriot FA agrees national team deal with Greek online bookie Stoiximan

October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.

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Concacaf

Concacaf debuts on WhatsApp Channels platform with 1.6m users in first month

October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.

Read more …

Broadcast

ESPN beats off telecoms rivals to renew Eredivisie domestic rights until 2030

October 10 – ESPN has agreed an extension to its broadcast rights for the Netherlands’ Eredivisie, Eerste Divisie and KNVB Beker until 2030.

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Digital platforms

AC Milan and Fanblock combine to offer virtual pitch ownership to fans

October 11 – AC Milan and Fanblock have agreed a first-of-its-kind partnership that will enable the Rossoneri to purchase ‘Fanblocks’ representing sections of AC Milan’s virtual pitch.

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Football Marketing

Arsenal book in Hotels.com for multi-year sponsorship

October 11 – Premier League joint-leaders Arsenal have agreed a multi-year sponsorship with hotels.com that will see the booking website become the club’s exclusive hotel partner.

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Football Marketing

Nike launch limited run of Earps shirt that sells out in hours

October 10 – Following months of anticipation and controversy, Nike has at long last unveiled a limited batch of highly sought-after Mary Earps England kits, causing a frenzy as they flew off the shelves within a matter of hours.

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Digital platforms

LaLiga and SportsBoost push deeper into AI developer worlds

October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.

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Broadcast

Becks bangs the drum for a happy LGBTQ+ experience in Qatar as he launches Netflix doc

October 5 – David Beckham has fiercely defended his decision to accept millions of pounds from Qatar to serve as a football ambassador for last year’s World Cup.

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Digital platforms

EAFC ramps up launch promotion with Pepsi MAX deal

October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.

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Football Marketing

Besiktas signs record sponsorship with Tüpraş for Istanbul stadium naming rights

October 5 – Turkey’s Besiktas says it has signed the most valuable sponsorship deal in its 120-year history with Turkey’s largest industrial Turkey – Tüpraş.

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Football Marketing

Panini to launch first WSL sticker collection

October 4 – The FA has announced a licensing partnership with Panini to create the first ever UK domestic football sticker collection to celebrate the Barclays Women’s Super League.

Read more …

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