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Football Marketing

Bulgaria’s Botev Plovdiv seek naming rights sponsor for new stadium opening

March 29 – Bulgarian top tier club Botev Plovdiv has launched a search for a naming rights sponsor for its new ‘Hristo Botev’ stadium in the second largest city in Bulgaria. The 19,000-capacity stadium will be officially opened within the next month.

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Football Marketing

Inter head to US on brand building mission

inter milan logo

March 28 – In Chile yesterday Inter Milan announced the opening of an Inter Academy, today the club’s international focus has shifted to North America with news that an Inter delegation is on its way the US to promote the club.

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Football Marketing

European sport sponsorship hits record €20bn in 2022, finds report

March 27 – The European sponsorship market grew by 4.3% in 2022 to €29 billion with sport making up €20.69 billion of the total, according to research from the European Sponsorship Association and Nielsen Sports. 

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Football Asia

Qantas buckles in for three more years with the Socceroos and Matildas

March 27 – Football Australia has landed a further three-years of Qantas sponsorship for its men’s and women’s national teams and the Australia Cup.

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Football Marketing

Inter push academy system into South America with Chile launch

March 27 – Inter Milan’s academy spread has grown to 14 countries with the launch of the latest Inter Academy in Santiago, Chile.

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Football Marketing

Joie buckle in for growth of women’s game with Man City

March 24 – Manchester City Women have unveiled a new partnership with baby gear brand, Joie whose logo will appearon the back of the shorts of the women’s first team for all fixtures.

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Football Marketing

Inter close new deals with Ria Money Transfer and Affizzionados

March 23 – Inter Milan have agreed new sponsorships with Ria Money Transfer, the global cross-border money transfer brand owned by Euronet, and sports channel Affizzionados, who will become the club’s first Regional Partner in Mexico.

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Concacaf

El Tri to tour US fuelled by Anheuser-Busch’s continued support

March 23 – Drinks giant Anheuser-Busch has extended its agreement with the Mexican Football Federation (FMF) as the beer partner of EL Tri’s US tour.

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Sponsorship

Allianz extend naming rights to Bayern Munich stadium to 2033

March 23 – Bayern Munich have extended their stadium naming rights deal with German financial services company Allianz for another 10 years. The stadium will continue to be known as the Allianz Arena until 2033.

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Football Marketing

Turkish FA accelerates into new Mercedes deal with addition of women’s team and esports

March 22 – The Turkish Football Federation (TFF) and the German car maker Mercedes-Benz have extended their existing 27-year partnership.

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Europe

PlayStation plugs in for a bigger game with UEFA women’s partnership

March 21 – PlayStation has become the latest brand to back the European women’s game in a three-season deal, the continental governing body UEFA has announced. 

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Digital platforms

Old meets new in shiny renovated stadium. Botev Plovdiv embrace next frontier

March 20 – Bulgaria’s oldest football club Botev Plovdiv has signed a partnership agreement with one of the newest digital platforms targeting football, Fanzee.

Read more …

Digital platforms

MLS dances to TikTok tune as US threatens to ban the Chinese-owned app

March 20 – While the US government has increased its pressure campaign against TikTok, threatening a US ban of the app if the company doesn’t split with its Chinese ownership, Major League Soccer has no issue with the social media platform being used to collect vast volumes of data.

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Sponsorship

Cadbury adds Chelsea to Premier League renewals list

March 17 – Mondelēz International brand Cadbury is rolling out its sponsorship renewals in the Premier League in what is understood to be another series of three-year terms.

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Sponsorship

Novibet breaks Fortaleza sponsorship record with 2-season kit deal

March 17 – Fortaleza Esporte Clube has unveiled online bookmaker Novibet as the team’s main sponsor in a two-year deal starting this season.

Read more …

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