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Social media

Everton target US fanbase with launch of dedicated social media platforms

September 28 – Premier League Everton are launching two new social media platforms focused on content for American Evertonians. @EvertoninUSA will being posting content on both Twitter and Instagram starting today.

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Football Marketing

France win social media World Cup, Mbappé tops Neymar and Ronaldo

August 9 – France did the double in Russia this summer, not only winning the World Cup but also beating Brazil to the top of a ranking of countries who added the most social media followers during the tournament.

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Football Marketing

Brazil wins Instagram World Cup while Ronaldo is the social media player of the tournament

July 18 – Brazil won the World Cup of Social Media with more than 193 million interactions on Instagram, according to data technology specialists Primetag. Across the whole World Cup there were more than 990 million interactions generated by the content on the platform.

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Football Marketing

AS Roma stream pre-season friendly live on Twitter

July 17 – Twitter, which has ruthlessly axed hundreds of football accounts without explanation or recourse to appeal, has broadcast its first full match live with a team from Italy’s Serie A.

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Football Marketing

Mexico and Ronaldo dominate World Cup social media rankings

June 27 – Mexico are leading the social media World Cup with more than 9 million interactions since the start, according to social media marketing platform Socialbakers. That is a whopping 2.5 million interactions ahead of second place Germany.

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Football Marketing

Ronaldo’s 128m followers vs Kane’s 4.7m; Primetag tool tracks social media World Cup

June 12 – Portuguese technology company Primetag has launched a social media ranking tool ahead of the Russia 2018 World Cup that provides up-to-the-minute aggregated data from the Instagram accounts of players, coaches and teams with the purpose of measuring influence.

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Football Marketing

Inter hand official Instagram feed over to Rafinha for a day, numbers rocket

February 15 – Internazionale, who recently opened their state-of-the-art ‘Media House’ to drive the club’s content proposition, have taken another new step entrusting their official Instagram account to their mercurial Brazilian midfielder Rafinha for a day.

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Social media

Chelsea apologies hit wall of dislike in China after Kenedy’s social media gaffe

July 25 – Chelsea have issued an apology to the Chinese people over the actions of their young Brazilian player Kenedy who made “offensive social media posts” during the club’s pre-season tour of the country.

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Football Marketing

FIFA and Facebook combine to launch AR 3D mask app

June 20 – FIFA has embraced the new Augmented Reality (AR) technology opportunity on the Facebook platform to give fans a new way of showing their support for their teams.

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Football Marketing

One league they have won. Man Utd top season Twitter stats beating Arsenal by 500K

May 24 – Manchester United convincingly topped the Twitter growth stats for the 2016-17 season putting on more than 2 million followers over the season. Arsenal also increased their Twitter followers more than 2 million while another two clubs – Chelsea and Manchester City – had increases of more than 1 million over the season.

Read more …

Football Marketing

Everton stream Snapchat content live to Goodison Park big screens

May 18 – Everton broke new ground for thie final Premier League home game of the season last Friday by streaming Snapchat social media content live to the big screens in Goodison Park using Tagboard technology, a first in the Premier League.

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Football Marketing

Arsenal find new lease of life as Liverpool jump above Chelsea

May 9 – Arsenal surged closer to matching Manchester United’s weekly Twitter growth this week with 52,000 new followers compared to Manchester United’s 59,500 – a timely gain matched with a rare win against them in the league. Just as Man Utd’s players are fatiguing after a long season, is the phenomenal growth rate on Twitter doing the same?

Read more …

Football Marketing

Will Toon Army mobilise on social media or will Man Utd continue to paint it Red?

April 25 – Newcastle United’s re-ascent to the Premier League will immediately catapult the club into ninth place in the Premier League social media rankings, but is it a position that perhaps reflects the under achievement of what is undoubtedly one of England’s most passionately supported clubs?

Read more …

Football Marketing

Twitter: Man Utd break weekly record as Chelsea continue to outgun Arsenal

Twiter spat

April 11 – Manchester United broke their own impressive  Twitter record this week putting on a massive 95,700 new followers, a weekly record for this season. It was also another good week for Chelsea who continued their weekly twitter dominance of Arsenal with their own season record 67.200 new followers.

Read more …

Football Marketing

Man Utd top 90,000 on Twitter for week, while on FB Barca and Real hit 100m mark

April 4 – Manchester United added 90,000 new twitter followers last week, a high mark even for their impressive weekly growth statistics.

Read more …

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