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Sponsorship

Kaizen Gaming brand Stoiximan adds Cyprus League naming rights to CFA sponsorships

September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.

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Football Marketing

PSG toast Pernod Ricard’s first taste of football sponsorship

September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant. 

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Europe

Kaizen Gaming goes all-in with UEFA for Europa and Conference Leagues with Betano brand

August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.

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Football Marketing

MSC push the boat out for another 3 years with Chelsea

August 29  – MSC Cruises has extended its partnership with Chelsea that covers both the men’s and women’s teams for a further three years.

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Football Marketing

Dortmund take $10m blockchain step with BlockDAG

August 29 – Blockchain tech leader BlockDAG has agreed a $10 million partnership with Bundesliga’s Borussia Dortmund.

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Football Marketing

Inter Milan go crypto with Gate.io sleeve sponsorship

August 27 – Inter Milan have debuted cryptocurrency exchange Gate.io in a one-season sleeve sponsorship.

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Football Marketing

Brentford on the road with expanded Destination Sports deal

August 23 – Premier League side Brentford has joined Destination Sport Group’s growing roster of Premier League partnerships after penning a multi-year deal with the sports travel agency.

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Europe

Dortmund fans increasingly take up arms against Rheinmetall sponsorship

August 22 – Borussia Dortmund supporters have said they will continue their protest against their club’s sponsorship deal with German arms manufacturer Rheinmetall at the start of the Bundesliga season. 

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Sponsorship

Parimatch bet on Leicester City for another year

August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.

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Football Marketing

Corpay Cross-Border business partners with Man City for international payments and forex

August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.

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Football Marketing

Albanian FA dials in telecoms group Abissnet for top tier naming rights

August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.

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Football Marketing

Turkey’s Göztepe upgrade Solares Enerji to shirt sponsorship following Super Lig promotion

August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.

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Football Marketing

Leicester City trade upwards on the Premier League return with LiteFinance deal

August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner. 

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Football Marketing

Betway adds Serie A’s Bologona to club portfolio

August 20 – Betway has become the global betting partner of Serie A club Bologna. 

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Football Marketing

Juve partner with Prime in push for youth demographic

August 20 – Serie A’s Juventus have partnered with hydration beverage company Prime, co-founded by YouTube stars Logan Paul and KSI, which will see it become the club’s official sports drink.

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