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Sponsorship

Spurs super charges its sponsorship with bp pulse and Castrol deal

June 13 – Premier League Tottenham Hotspur have announced BP brands bp pulse as Official EV Charging Partner of Tottenham Hotspur Stadium and Castrol as Official Partner of both the men’s and women’s teams.

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Football Marketing

Macedonian FA drafts Komercijalna Banka for further 3 years

June 13 – The Macedonian Football Federation has signed a new three-year sponsorship deal with Komercijalna Banka.

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Sponsorship

Bookmaker William Hill agrees 5-year title sponsorship of SPFL’s four divisions

June 7 – Bookmaker William Hill will become the title sponsor of all four SPFL (Scottish Professional Football League) divisions from the start of next season in a record-breaking, five-year deal.

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Football Marketing

Botev Plovdiv renew Macron kit deal for Europa League campaign

June 7 – Bulgaria’s Botev Plovdiv has renewed its contract with the Italian sports equipment manufacturer Macron, a partnership that began 2022.

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Football Marketing

Alexandrion Group toasts Romanian football with 3-year sponsorship

June 6 – The Romanian Football Federation (FRF) has signed a partnership agreement with Alexandrion Group, who will become an official partner of the FRF for the next three years.

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Football Marketing

German bookie Tipico agrees two-year sponsorship of DFB Pokal

June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.

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Football Marketing

TCL plugged in for its third Conmebol Copa America sponsorship

May 31 – Chinese consumer electronics company TCL has renewed its sponsorship of the Copa América for the 2024 edition that kicks off June 20 in the US.

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Football Marketing

Locked and loaded: Borussia Dortmund rides storm of protest over Rheinmetall sponsorship

May 30 – On the eve of the Champions League final, Borussia Dortmund have announced a multi-year sponsorship deal with Rheinmetall, Germany’s largest weapons manufacturer. 

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Football Marketing

AS Monaco tune up for European return with renewed Bang & Olufsen deal

May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.

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Premier League

Aston Villa renews Trade Nation sleeve deal for further two seasons

May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.

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Football Marketing

Surat Kargo expands sponsorship to Turkish men’s team pre-Euro 2024 finals

May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.

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Football Marketing

United Airlines get into bed with Wrexham as Welsh club plans US pre-season

May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.

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Football Marketing

Chase provides low-income support for coach training via Britain’s four home nations

May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.

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Football Marketing

Palms Bet doubles up on Levski sponsorship and forgoes €650k of fees

May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).

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South America

Flamengo set to agree doubling of Pixbet sponsorship

May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship. 

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