June 13 – Premier League Tottenham Hotspur have announced BP brands bp pulse as Official EV Charging Partner of Tottenham Hotspur Stadium and Castrol as Official Partner of both the men’s and women’s teams.
June 13 – The Macedonian Football Federation has signed a new three-year sponsorship deal with Komercijalna Banka.
June 7 – Bookmaker William Hill will become the title sponsor of all four SPFL (Scottish Professional Football League) divisions from the start of next season in a record-breaking, five-year deal.
June 7 – Bulgaria’s Botev Plovdiv has renewed its contract with the Italian sports equipment manufacturer Macron, a partnership that began 2022.
June 6 – The Romanian Football Federation (FRF) has signed a partnership agreement with Alexandrion Group, who will become an official partner of the FRF for the next three years.
June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.
May 31 – Chinese consumer electronics company TCL has renewed its sponsorship of the Copa América for the 2024 edition that kicks off June 20 in the US.
May 30 – On the eve of the Champions League final, Borussia Dortmund have announced a multi-year sponsorship deal with Rheinmetall, Germany’s largest weapons manufacturer.
May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.
May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.
May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.
May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.
May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).
May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship.